The course was initially released on April 8, 2011. Shortly after its release, Founder, Jo Barnes, was named Social media marketing expert and creator of #1 Top Rated Product on the IMReportCard website.
The course was initially offered to cover only Facebook, but was expanded to cover most of the major websites covering social media: such as Twitter, Linked-In, Google's offering, G+, and most recently, Pinterest.
The main thrust of the site was to put the most prominent of the social media instructions that were sought out all in one location. Other members specializing in those media platforms were added to the staff of the Academy to round out its proficiency.
The course will still be offered in its entirety for the remainder of the duration, up until the cessation in the form of lifetime memberships.
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