The company believes it has pioneered the first true innovation to the workspace since the 1960’s introduction of the cubicle. Says Dye, “There are dozens of standing desks and add-ons on the market today, but what sets the XTensionDesk apart is its ability to answer each person’s unique needs: it’s easy and smooth to use; allows precise and frequent changes without annoying work interruption;
The company’s founder, Craig Dye, has a Master’s in ergonomics and owned a high-end furniture business. His observation that the ‘modern’ work space resembles the manager’s desk from the Industrial Revolution became the catalyst for creating the XTensiondesk. As he puts it: “People are not to blame for the problems of repetitive injury and obesity. We are shackled to our computers. Our work spaces are static. It’s no wonder we are more sedentary. It’s our work space, not our work, which is killing us. We have over 600 muscles and 200 joints in our body – we’re made to move.”
The startup is offering pre-orders with a deep discount for the first 300 XTensionDesks, and 5 of the first 300 units will be given away free. The company is targeting private healthcare professionals, such as physical and occupational therapists, chiropractors and pain physicians. By placing pre-orders, this group can lock in special pricing for two years. They can then prescribe and re-sell these units to patients suffering from repetitive injury and obesity. Anyone referring another buyer receives a larger, locked-in discount. As Dye says “This strategy directly benefits all those involved. Healthcare professionals will be able to help their patients and build revenue. In addition, individuals who support us at this critical stage get the best work space ever created at a very special price. It’s a win-win-win.”
Since its recent launch, the company has attracted a high level of interest from both the healthcare and business sectors. Articles or product spotlights have recently appeared in Fast Company magazine, Chiro Economics and several blogs – including the influential GeekWire business blog in Seattle, resulting in the company reaching 20% of their pre-order goal in just weeks. For detailed product and business information go to www.xtensiondesk.com or contact Craig Dye at email@example.com.
Check out a video of their desk on youtube at http://www.youtube.com/
High Point Wellness Concepts LLC , Issaquah, Washington, is the developer of an ergonomic computer workspace, the XTensiondesk , designed to reduce repetitive injuries and obesity, rehabilitate injured workers and make computing comfortable again . For more information, or to schedule an interview with Craig Dye, please call 425/802-7718 or e-mail Craig at firstname.lastname@example.org