No. 1 reward app in Japan and Korea, AdLatte to be launched in 20 countries this year

Feb. 11, 2013 - PRLog -- While the incentivized ad applications such as Tapjoy, SponsorPay, and Kiip are receiving a lot of attention as new ad platforms, the top-rated Asian incentivized ad application, AdLatte just announced its global launching. Since its release in July 2011, it ranked #1 in Social Network ranking, and subsequently ranked #1 in the Japanese App Store in the first 2 days of its release in December 2011.

The innovative smartphone application developer, AppDisco Inc., (CEO: Jeong Soohwan, eng.adlatte.com) announced on Feb. 12 that AdLatte will be released overseas starting with Singapore, Australia, Hong Kong, Vietnam in addition to North America and Europe. Since its release with the slogan “Every Day is Pay Day with AdLatte”, AdLatte has already passed 4 million and 1.5 million downloads in Korea and Japan respectively.

AdLatte is an incentivized ad service, providing rewards to users in exchange for their actions such as taking a quiz after watching an ad or downloading an app. Rewards consist of gift cards, coupons, discounts, virtual currencies, and cash back, which can be used to purchase items from the in-app store and even make donations. Advertisers can enhance their brand recognition by targeting selected customers, based on age, gender, or the operational systems of their phones. In addition, Advertisers can access tracking statistics and analytics of their campaigns.

Last year, AdLatte reached 15 billion KRW (approximately 13.8 million USD) in its annual sales volume since its release in the Korean market in July 2011, seeing a 10,000 % increase in sales. AdLatte has executed more than 800 ads for about 400 client companies including Samsung Electronics, GM, Toyota, Hyundai Motor, Nikon, Sony, McDonald, etc.    

TNS, a Global Research Company, announced in its recent presentation that AdLatte ranked higher than YouTube and Twitter in the ‘Power APP” category.

Based on its reputation, AppDisco(eng.adlatte.com) is expanding its business territories into a variety of areas such as MediLatte, a medical service app, and game publishing. Considering its huge success in Japan and Korea, we look forward to AppDisco’s next step towards global success.