102.5 The Bull asks Birmingham-area residents to tune in to fight childhood cancer.

PRLog (Press Release) - Feb. 11, 2013 - MEDIA ALERT for Monday, February 11th  

For more information, contact:

Ashley Trotter

Associate Director

St. Jude Children's Research Hospital

5901-A Peachtree Dunwoody Rd NE, Suite 255

Atlanta, GA 30328

P: 770-416-7707  I  800-654-8563

C: 704-649-3937

F: 770-416-7771

ashley.trotter@stjude.org

102.5 The Bull asks Birmingham-area residents to tune in to fight childhood cancer and other deadly diseases

WDXB is among 25 Clear Channel radio stations nationwide hosting Radiothons February 21-22

WHAT:          WDXB  is encouraging Birmingham-area residents to tune in for its annual Country Cares for St. Jude Kids® Radiothon to raise money for St. Jude Children’s Research Hospital®, one of the world’s premier center for the research and treatment of cancer and other deadly childhood diseases. This is the 12th year that WDXB has participated in Country Cares. Now in its 24th  year, the fundraising program unites the country music industry and has raised more than $400 million to support St. Jude’s lifesaving mission. To learn more visit www.countrycares.org.

WHEN:          Thursday and Friday, February 21st & 22nd, 6am –6pm Thursday and 6a-7p Friday

WHERE (optional):     102.5 The Bull studios – 600 Beacon Parkway West #400 Birmingham, AL 35209

BACKGROUND

INFORMATION:          Country Cares for St. Jude Kids began in 1989 after Randy Owen, lead singer of the music group ALABAMA, met St. Jude founder Danny Thomas. Country Cares for St. Jude Kids is one of the most successful radio fundraising events in America. In fact, hundreds of radio stations across the country have helped raise more than $400 million for the life-saving work of St. Jude, and the St. Jude family of partner stations continues to expand.

Since opening 50 years ago, St. Jude has changed the way the world treats childhood cancer and other life-threatening diseases. No family ever pays St. Jude for the care their child receives and, for every child treated here, thousands more have been saved worldwide through St. Jude discoveries. The hospital has played a pivotal role in pushing U.S. pediatric cancer survival rates from 20 to 80 percent overall, and is the first and only National Cancer Institute-designated Comprehensive Cancer Center devoted to children. It is also a leader in the research and treatment of blood disorders and infectious diseases in children. St. Jude was founded by the late entertainer Danny Thomas, who believed that no child should die in the dawn of life. Join that mission by visiting stjude.org or following us on facebook.com/stjude and twitter.com/stjude.