Despite a challenging global economy, e-ternity continued to show success throughout 2012. Compared to 2011, overall revenue increased 11%, monthly recurring revenue increased 17%, partner program revenue increased 222%, and one-time product sales were up 5%.
“We are very pleased with our results in 2012,” began Greg Onoprijenko, e-ternity’s President and Managing Director of Sales. “Our revenue was up across the board and, more importantly, our profit was up significantly, positioning us to excel in 2013.”
A key strategic decision for e-ternity in 2012 was to make a significant investment in marketing . In July, e-ternity hired dedicated marketing resources to review the overall communications strategy for the organization and implement a new integrated marketing program designed to streamline the messaging and increase incoming sales leads. In October, the new corporate website was launched along with the adoption of a marketing automation system used to increase demand generation, nurture leads and manage the sales lead flow. The results have been extremely positive.
“e-ternity’s new marketing strategy is already paying dividends,” said Senay Johnson, e-ternity’s Manager of Marketing Services. “The company is now well positioned as a thought leader and expert in the cloud arena. The combination of inbound and outbound marketing tactics continues to perform and help grow the business.”
Over the next 12 months, e-ternity plans to increase revenue by offering customers new and improved ways to protect their business and reduce recovery time objectives during disaster situations. The company is experiencing tremendous success with its vertical market focus in the areas of legal firms, financial services, and technology companies, but the highest growth opportunity for the company is in its channel partner business model. The e-ternity SkyCentre Partner Program provides existing IT solution providers with turn-key cloud services for them to sell to their customers without the significant up-front business investment typically associated with launching a new service offering.
2013 is already off to a great start. “Business adoption of cloud computing as a disaster recovery solution is growing rapidly,” stated Guy Netaneli, CTO and Managing Director of Services for e-ternity. “We have seen that businesses’ knowledge and comfort with cloud computing has increased dramatically in the last several months, and this will lead to even better results for e-ternity this year.
About e-ternity Business Continuity Consultants Inc
e-ternity Business Continuity Consultants Inc. is a Mississauga, Ontario based organization that provides services that guarantee business continuance despite any disaster or threat. With our scalable monthly managed services model, e-ternity utilizes cloud computing technologies combined with a comprehensive service program that allows organizations to both be proactive against loss of operations and sales, and quickly recover should a disaster or threat occur. Founded in 2004, e-ternity has established a proven track record with customers in the legal, financial, manufacturing, professional services, and technology industries. e-ternity helps customers find the perfect intersection between their acceptable risk and their available budget. More information about e-ternity can be found at www.e-ternity.ca.