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On Chinese New Year The PAE Group Launches Agency Dedicated to the Chinese Consumer

The PAE Group announces the launch of Hot Pot Digital, the UK’s only digital agency entirely dedicated to the Chinese consumer.

PRLog - Feb. 11, 2013 - LONDON -- London / Beijing - February 11, 2013

The PAE Group today announced the launch of Hot Pot Digital, the UK’s only digital agency entirely dedicated to the Chinese consumer.

Hot Pot Digital will deliver social media services to British brands growing in the Chinese market as well as clients looking to attract the increasing numbers of high-spending Chinese tourists visiting the UK.

Jonathan Smith, Managing Director of Hot Pot Digital said: “Britain and British brands currently enjoy a very positive reputation in China. 2013 will see more Chinese tourists coming to the UK than ever before and with 80% of their travel budget dedicated to shopping it is crucial for UK businesses to attract this demographic. Hot Pot Digital is built around this need for effective, culturally appropriate strategies on the Chinese consumer’s channel of choice, social media.”

PAE Group CEO, Toni Piëch: “PAE is committed to launching innovative ventures that draw on our deep understanding of the modern Chinese consumer’s changing tastes and preferences. Hot Pot Digital represents an extension of PAE’s ability to deliver exceptional branded content that appeals to targeted demographics in mainland China.”

Hot Pot Digital maintains an insights and copywriting hub at the PAE group headquarters in Beijing, while servicing European accounts via a multilingual team at their London office.

Speaking on the need for a London presence, Smith added: “We’re excited to bring our wealth of China knowledge directly to the doorstep of our European client base, offering valuable local accountability for China digital marketing initiatives.”

Hot Pot Digital will deliver social media services tailored to the retail, hospitality and tourism sectors supported by online PR initiatives in partnership with leading Chinese web portals and digital publications.

About The PAE Group

Piëch Asia Enterprises (PAE) is a privately-owned business incubator that develops fast, creative, innovative ventures in the media sector. Based in Beijing, PAE currently operates companies in branded content, social media and recruitment for the creative industries.


Hot Pot Digital

Unit 21b, Waterside

44-48 Wharf Road


N1 7UX

+44 (0)20 7490 0177



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