Palates and Tongues Anxiously Await Infused and Naked Olive Oil Product: POP for Foods

Feb. 11, 2013 - PRLog -- HUNTINGTON BEACH, CA – February 11, 2013, is the big release of two new products to Plato’s Olive Oil’s line of tasty infused extra virgin olive oils. Extra Spicy Habanero and normal unflavored extra virgin olive oils will now accompany their flagship ‘original’ Habanero Infused Olive Oil. New to this niche, Plato’s exceptional olive oil products have grown over its first year of existence.

“We began producing a mild habanero infused olive oil because we were hearing that many cooks and chefs wanted the special flavor. It sold great right off the bat. Now we are adding a stronger habanero flavored oil and an oil without any additional flavors because our customers were asking for it,” said Michael von Plato, CEO and company president. “We are ready for a sales rush for both new products because we have heard through our customers that some want way more heat while others like the flavor of our extra virgin olive oil all by itself.

My family began this company from my father’s experiments using his beloved chili peppers. For the last two decades he has produced an extra virgin olive oil with a very pleasant kick. Our friends and family loved it. When we realized that there was nothing like it on the market, we had to share,” said von Plato. Our Habanero Infused Spicy Extra Virgin Olive Oil is a premium finishing oil that is great for dipping fresh bread, making sauces, topping soups, dressing salads, or generally spicing up any of your favorite recipes because olive oil goes with almost everything!”

“Plato’s habanero infused olive oil is one of my favorite new products on the market today. Unlike other 'infused oils' Plato's oil embraces the character of the olives they use. The habanero's flavor comes through with beautiful heat and peppery citrus notes,” said Chef Tyler Gugliotta. “The versatility and the evenness of the heat isn't possible to achieve with fresh chiles. I've used it in numerous sauces, marinades and pastas. It's perfect to finish crudos, carpaccio, sashimi and I've even made a spicy olive oil ice cream!”

Plato’s Olive Oil takes special pride in their infused olive oil. They begin with the finest, freshest ingredients grown as locally as possible. Their aim is to always preserve the delicate, quality taste in both the oil and the peppers.

Plato’s Olive Oil is unique because the infusion process retains the fresh, fruity complex flavor of the natural olive oil while adding a bit of delicious difference. The infused oils offer a spicy twirl to favorite foods and a bit of adventure to salads and dipping breads. The company has an online store at www.platosoliveoil.com.


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About the Company

Plato’s Olive Oil began distribution just a year ago as a family owned California based company. The patriarch created an extra virgin olive oil with a very pleasant spicy kick. Friends and family loved it. Plato's Olive Oil built around the family’s high quality version of spicy olive oil. All Plato’s oils are premium finishing oils that are great for dipping fresh bread, making sauces, topping soups, dressing salads, or generally spicing up any of your favorite recipes because olive oil goes with almost everything!

Plato’s Olive Oil follows their belief in high quality natural ingredients and healthy diets and is, therefore, committed to offering the highest quality extra virgin olive oils. They are also very concerned about the ethical issues facing the food industry and businesses of all sorts. They’ve committed to sourcing their ingredients and materials as locally as practical to support other domestic and local businesses. Currently, all of Plato’s rich and flavorful green 100 percent extra virgin olive oil comes from the valleys of Northern California, and their packing materials are purchased in the Southern California area where the company is based.