Even the most sensitive of services need informative and easily accessible websites. Energy House Digital has refreshed the website of Chelsea Funeral Directors with focus on a redesign that reinforces the brand identity of the client while bearing the sensitive nature of the content in mind.
Cutting-edge web design is not the first thing that comes to mind when offering information on funeral services on the web. But the difficult challenge of recreating an informative yet discreet website for a funeral directors was met head-on by leading Web Agency Energy House Digital. The completely re-designed website of Chelsea Funeral Directors has now gone live and balances sensitively presented information on all aspects of funeral services with the marketing requirements of the client. "Our website needed to convey a strong brand identity, be informative and user friendly and instill confidence that our clients are going to receive the best possible service", says Jason Maiden – Funeral Director of Chelsea Funeral Directors.The developers and designers at Energy House Digital were keen on maintaining a balance between approachability and informative content, while fulfilling the client brief of an inoffensive design that focussed on brand identity and personal service.
The easily accessible website now allows users to navigate intuitively on the site and discover the required information without unnecessary distraction. Important information and brand-related material has been anchored on all pages for discreet but effective marketing purposes. For easy updatability and access, the website was created in Wordpress which allows the client to update their content easily and on a regular basis. Chelsea Funeral Directors’ website also features a user-friendly contact page with embedded maps. All pages have been designed with anchored news updates. A self-refreshing testimonial section emphasizes the continued success of the company. "Most funeral directors’ websites do not place a lot of emphasis on design", summarizes Clinton Gomer, Director, Energy House Digital. "Since the subject is extremely sensitive, we wanted to ensure the website had an attractive design while remaining inoffensive yet user-friendly and approachable."
Energy House Digital (eHd) is a full service web design agency that specialises in delivering customisable web solutions to the service sector. As one of the leading web design agencies in London, eHd is committed to developing key digital solutions that benefit organisations and institutions with innovative web application and intuitive design.
For more information, visit http://www.energyhousedigital.co.uk/