Entrepreneurship Stimulated by South Florida Marketing Group Combats Declining Self-Employment Rates

Feb. 10, 2013 - PRLog -- South Florida Marketing Group supports entrepreneurship by providing exclusive information and materials to its members, and announces the success of its last Renegade South Florida Entrepreneurs /GKIC Miami Chapter Event (http://www.youtube.com/watch?v=zfflewRxHOg), which exposed the principles of building businesses’ “marketing stamina”. Chapter Director Andrew Cass and Marketing Director Mande White put attending businesses to the test during the workshop last January 23rd, pointing out strengths and weaknesses that would determine the potential to thrive beyond 2013.

Even though the birth of new businesses has been considered as crucial for the establishment of new ideas, jobs and progress, the Bureau of Labor Statistics calculates the number of self-employed individuals in the U.S. will be reduced from 6.3 to 5.9 percent between 2010 and 2020. As stated by Andrew Cass, director of RSFE group, “Most businesses find it challenging to achieve their financial and overall goals because they do not focus on their core competencies - attempting to perform activities they do not have the time or expertise to properly execute -, instead of acquiring new information on how to effectively market, manage and grow their capabilities.”

Referring to the main topic of the Chapter’s January meeting [How To Build Marketing Stamina], Cass further elaborated: “The meaning of stamina in Wikipedia is ‘endurance’ - by far the most under-thought-about aspect of a business model,” says Cass. He said the ‘marketing stamina’ formula reveals the ‘four S’s’ present in all ultra-successful businesses, and attests the beginning of the year is when entrepreneurs should take the time to evaluate their business models and actions through that perspective.

Marketing Director Mande White revealed:  “The first S is for successful, and the second is for sustainable; this is a time to be entrepreneurial, but also to think and act efficiently; businesses have to make sure their models are viable and have the potential to generate income and build wealth.”

According to White, the third and fourth S’s, keys to identifying and building up one’s ‘marketing stamina’, were revealed exclusively to attendees and members at the last Renegade South Florida Entrepreneurs group workshop. To obtain further knowledge on the topic or become a member of RSFE, the number one direct-response marketing group in South Florida, entrepreneurs can visit www.nobsmiami.com.