Even though the birth of new businesses has been considered as crucial for the establishment of new ideas, jobs and progress, the Bureau of Labor Statistics calculates the number of self-employed individuals in the U.S. will be reduced from 6.3 to 5.9 percent between 2010 and 2020. As stated by Andrew Cass, director of RSFE group, “Most businesses find it challenging to achieve their financial and overall goals because they do not focus on their core competencies - attempting to perform activities they do not have the time or expertise to properly execute -, instead of acquiring new information on how to effectively market, manage and grow their capabilities.”
Referring to the main topic of the Chapter’s January meeting [How To Build Marketing Stamina], Cass further elaborated: “The meaning of stamina in Wikipedia is ‘endurance’
Marketing Director Mande White revealed: “The first S is for successful, and the second is for sustainable; this is a time to be entrepreneurial, but also to think and act efficiently;
According to White, the third and fourth S’s, keys to identifying and building up one’s ‘marketing stamina’, were revealed exclusively to attendees and members at the last Renegade South Florida Entrepreneurs group workshop. To obtain further knowledge on the topic or become a member of RSFE, the number one direct-response marketing group in South Florida, entrepreneurs can visit www.nobsmiami.com.