So I just wanted to share a few tips and strategies that will benefit your business in this new year.
First let me begin by defining what Social Media is. It is basically a set of technical tools that allow online communities and individuals to stay connected on the internet. These networking sites are usually free and fairly simple to use. Just about everyone I know is using some type of Social Networking site today.
There are many different Social Media types. A few examples are:
Video sharing sites.
Some of the top Social Networking sites right now are:
Here's the 4 steps to building your business online using Social Media strategies:
Develop Your Personal Brand. As an entrepreneur, this is a very important step as you are building your business. Your brand is not what you think about your business, but it is your customers' perception of your business. You will want to make sure that you establish a brand that makes you totally unique from your competitors. You also need to establish yourself as the expert in your niche. One way that you can do this is by starting a blog or by creating a custom Facebook Fan page for your business. See Steps #2 and #3 for more details.
Start a Blog and make it your hub site. You can start a blog where you discuss the topics that are relevant to your business. You can answer general questions that your visitors may ask. This is how you can begin to establish yourself as the expert in your niche. In addition, be sure to make your blog your hub site and integrate all of your networking sites and resources in one central place.
Develop Your Online Marketing Plan. You will need to obtain a clear understanding of the trends and happenings in your industry in order to create an effective plan. Research your top competitors and find out what online activities they participate in. Once you gather this type of information, develop a clear and written plan for how your blog and social sites will be used to market your business successfully and outline the tactics and strategies that you will use to achieve your marketing objectives.
Create Your Marketing Materials Around Your Brand. Make sure that all of your marketing materials such as your logo, business cards, brochures, website, marketing strategies, and customer service have a consistent message. These materials make up the first impression that your prospective customer will see. So you want to make sure you are putting your best foot forward.
If you are just getting started in the online marketing area, it could be a lot to handle if you try to implement everything at once. I would recommend that you build an online web presence with the three Social Network Sites that I mentioned in the above paragraph first. And then you could expand to building a presence on some of the other sites like Digg.com, StumbleUpon, Google Buzz, or Groupon.
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