"This is a really exciting development for vets" says Dr Boulton. "It is one thing to keep our websites up to date with great articles, but switched on vet marketers want more than that. They want high rankings for these great articles. Google might give you those high rankings, or it might not. That uncertainty worries vets when they are putting precious time into their writing."
For many vets, the internet is a confusing and fast changing behemoth that they have neither the time nor the inclination to master. So a service provided by fellow veterinarians skilled in creating and ranking articles is a really attractive idea.
"Writing an article is one thing. Writing an article that ranks high in the search engines is another kettle of fish" says Dr Boulton.
Dr Boulton suggests that provides some suggestions for getting yourself noticed online...
"There are some pretty basic boxes you can tick to stand above the online crowd:
Research your keywords - you should know when you write an article what keywords are important.
Write helpful, high quality articles that solve a specific problem. This is really what Google wants and it will reward articles that do this.
Don't copy from other people's articles. Keep it original.
Contact some good quality sites you know and get them to link back to your article.
Get some social signals - ask people to link to the site from Facebook, Twitter, Linkedin etc
We do all this and more for our clients. This stuff can be done by anyone, but is usually not done consistently and professionally. A poor result for a lot of hard work is the inevitable outcome." says Dr Boulton.
You can find more information about the 'by vets for vets' article writing and Search Engine Optimization (SEO) services at www.theinternetvets.com or email firstname.lastname@example.org . Visitors receive a free ebook 'The Internet For Vets' . The first 50 clients to ring through will also receive an extra article if they take up an article writing or SEO service. Just mention this press release 'Veterinary Marketing Online And How To Stand Above The Crowd'