These days, in keeping with the trend of everything becoming computerized, a lot of the tools that aid companies in keeping an eye on customer habits, are in the form of software. The software used for this purpose is called Customer Relationship Management or CRM software. Veon is an American technology consultancy firm. Their new release Sugar CRM, is used to keep extensive data of different customers.
CRM has been used for a long time by different companies. Initially it was in simple forms like the cards that were given to shoppers at convenience stores. Shoppers were told that they get ‘points’ each time they use the card to buy goods, and when these points reach a certain number the customers can avail themselves of discounts. This was a great way to keep track of which customers bought what goods, and also to make sure that the companies made themselves aware of customer preferences.
Veon has launched this Sugar CRM with standard modules that can be used for generic companies. Apart from this, there is also the option of customization for those companies that have more specific needs. All the coding is the best and most effective for that particular situation. There is also a system of developing parameterized results and dashboards for the clients to manage operations effectively.
Apart from the CRM itself, there are a number of small tools provided by Veon to augment the process to higher levels of effectiveness. For example, the development of schedulers and workflow. These are of great help in the regulation and maintenance of automated business processes. This gives clients a lot of effort that will otherwise go into manual entry, which is a mundane task.
Sometimes it is difficult for the staff in large companies to remember all important dates and meetings in one go. Veon has developed workflow which will neatly categorize all important dates with a view to triggering alerts whenever a project is due, or a meeting is close at hand.
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