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It’s time to expose your life ambitions!

Traditionally the New Year brings resolutions for the year ahead but, new research from South West London-based funeral care provider, Edmund & Sons, has identified the life ambitions

PRLog - Feb. 8, 2013 - BRIGHTON, U.K. -- Two thirds (66%) of those in South West London are already thinking about their ‘Bucket List’
New research shows how people aspire to life enriching experiences  

Traditionally the New Year brings resolutions for the year ahead but, new research from South West London-based funeral care provider, Edmund & Sons http://www.edmundandsons.co.uk/ (http://www.edmundandsons.co.uk/), has identified the life ambitions of those living in the area, and shown the popularity of Bucket Lists. The research reveals that two thirds (66%) of residents have either already prepared their Bucket List, are thinking about preparing one or are planning to write one  - a Bucket List being the list of things they would like to achieve or dream of doing before they die.

Topping South West London’s Bucket Lists is world travel, with 66% of people saying this is their biggest ambition (714,000). 36% (391,000) would like to see children married or settled down and 33% (353,000) would like to have children. Other popular aspirations include getting married (342,000) and learning a foreign language (311,000).

Perhaps most reassuringly, however, is that in today’s society, life-enriching experiences rather than material possessions are proving most popular amongst those of all ages.

Top five aspirations on South West London’s Bucket Lists


Travel the world


See children married or settled down


Have children


Get married


Learn a foreign language

Source: Edmund & Sons

Other findings of the research reveal how family traditions, such as skills and heirlooms, continue to be passed down between generations. Photographs and paintings are the most commonly inherited items (871,000). 37% inherited jewellery (612,000), whilst 36% were passed down seasonal holiday traditions (600,000). Also featuring in the top five items most commonly passed down items were recipes (550,000) and ornaments (505,000).

Mirroring the sentimental value placed on those inherited items and traditions by previous generations, today’s society has a similar wish list to pass down to future generations but interestingly; property also plays a major part.

Top Five Inherited Family Traditions, Skills & Heirlooms

Inherited by respondents

Plan to pass down to next generation


Photographs or paintings (871k)

Photographs or paintings (941k)


Jewellery i.e. necklaces, watch (612k)

Jewellery i.e. necklaces, watch (847k)


Seasonal holiday traditions i.e. Christmas, Easter (600k)

Property (598k)


Recipes (550k)

Seasonal holiday traditions i.e. Christmas, Easter (546k)


Ornaments i.e. glasses, crystal bowls, etc (505k)

Home-making skills, teaching someone to knit, carpentry skills, etc (436k)

Source: Edmund & Sons

Edmund Dipper, Principal Funeral Director at Edmund & Sons, commented, “We would encourage those thinking of New Year’s Resolutions to widen their imagination this year and collate a Bucket List. Our research shows that two thirds of South West London residents are thinking of their own bucket lists and this reflects the conversations we have in branch.

“We are proud to be a family owned and managed company, and so have been encouraged to see that today’s society still places an emphasis on the legacy left to family and friends.”

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Source:Westgate PR
Phone:01273 733 433
Zip:BN1 1HA
City/Town:Brighton - East Sussex - United Kingdom
Tags:cpj field, funeral plans, prepaid funeral plans, bucket list
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