"Each month we explore more data sources, in more languages, across more territories for more clients,” said Giles Palmer, Brandwatch CEO and founder. “What clients need, however, is not more data volume and noise, but greater precision and analysis to help them make smarter decisions and take tangible action.”
2012 saw Brandwatch acquire more than 300 new customers—including some of the world’s leading global brands and agencies, such as Dell, Mediabrands Audience Platform, Waggener Edstrom, Digitas, and Whirlpool, the world’s No. 1 seller of major appliances.*
The company’s momentum continued internally, as well, with expansion of staff to more than 120 employees, accelerating Brandwatch’s presence in additional markets. New offices in New York, Chicago, Berlin and Stuttgart have helped overall company revenue grow by 90 percent year over year.
Some additional highlights include:
• A Growing Customer Base
The Brandwatch active user base increased to almost 1,000 organizations. On average, users collectively access the system more than 4,000 times daily
• Exceptional Customer Satisfaction
Positive recommendation is rare in this complex and rapidly evolving space, which makes it all the more notable that 99% of customers surveyed in December said they “would recommend” Brandwatch to others; this is borne out of 2012 data showing a