Floor Contractor in Rochester, NY, Hires Web Marketing Pro to Boost Online Visibility

Feb. 7, 2013 - PRLog -- Lee B. Bradley Flooring, Inc., a flooring contractor serving Rochester, New York, has recently partnered with the online marketing firm Prospect Genius in order to improve the company's online presence. The partnership between Lee B. Bradley Flooring and Prospect Genius will mean that current and prospective clients in Rochester, West Henrietta, and the surrounding area, will be able to find Lee B. Bradley Flooring's hardwood installation, refinishing, and repair services on the Internet more easily than ever before.

Prospect Genius provides a service known as search engine optimization, or SEO. SEO uses keywords related to Lee B. Bradley Flooring's service area and services offered to improve the company's ranking on search engine results pages. This means that local residents in Rochester and the surrounding area will be able to find Lee B. Bradley Flooring on the Web without sifting through pages of search results that don't apply to them.

Matt Gallo, a senior online marketing expert with Prospect Genius, describes SEO, saying, "It's a type of matchmaking service for local residents and local companies. In this case, we're connecting folks in Rochester, West Henrietta, and that whole area who need hardwood flooring services with Lee B. Bradley Flooring, the local company that can offer those services. Everyone wins."

In an increasingly digital age, a high degree of visibility on search engine results pages is a must for local companies like Lee B. Bradley Flooring. Data collected by the 2011 US Census found that 59% of all Internet users employ a search engine to find information. In order to be visible to this majority of the population, it is important for local companies like Lee B. Bradley Flooring to rank high on search engine results pages. SEO helps them achieve this.

Lee B. Bradley Flooring, Inc. provides hardwood installation, repair, refinishing, and sales to home- and business owners in West Henrietta, NY, and the greater Rochester area. Lee B. Bradley Flooring is fully insured and offers free estimates on their flooring services.