The 2013 Eyes on Design Award Goes to the New Cadillac ELR

PRLog (Press Release) - Feb. 7, 2013 - A luxury hybrid featuring a sleek, elegant, and thoroughly dynamic design, the Cadillac ELR seems a natural to score the coveted 2013 Eyes on Design Award. For the folks at Motor Werks Cadillac (http://www.motorwerkscadillac.com/index.htm) in Barrington, Illinois, the news was met with a great deal of excitement, along with the expectation that this is only the first of many accolades in store for this innovative, upscale hybrid.

The buzz that has circulated around a hybrid Cadillac began back in 2009 when the Converj concept was unveiled. When the production model was finally revealed at the Detroit Auto Show, the rave reviews came pouring in.

The Cadillac ELR (http://www.fyidriving.com/article/cadillac-elr-wins-eyes-...) cuts a bold, athletic profile, one that is both beautiful to behold and practical. The finely sculpted, aerodynamic shape is designed to maximize efficiency by reducing wind drag in a variety of ways, from revising the classic Cadillac grille to creating door handles that lie flush with the body.

The plush interior, superbly crafted with fine leather accents, carbon fiber, and burled-grain wood, features a vast array of high-tech features, including the GM CUE Infotainment system, which serves as a multimedia hub.

Eyes on Design is a nonprofit organization that’s dedicated to accelerating the development of “artificial vision” technology to aid the blind and the visually impaired. Benefiting the Detroit Institute of Ophthalmology, they sponsor a series of awards honoring automotive design excellence. Their panel of judges is made up of some of the top automobile designers in the world. The recognition of the Cadillac ELR as the Best Production Vehicle at the Detroit Auto Show is a significant honor indeed.

The 2014 Cadillac ELR will be rolling on to showroom floors across the country later this year. To learn more about this luxurious and innovative electric hybrid, Chicago area drivers should visit the friendly and knowledgeable folks at Motor Werks Cadillac. Their dealership is located at 206 North Cook Street in Barrington, IL. Visit their website (http://www.motorwerkscadillac.com/dealership/directions.htm) for hours and directions.

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