If the The Yum Factor is successful in raising the full $63,000 after 30 days on Kickstarter, it will begin shooting the pilot where everyday people who seek to turn their food hobby into a business can win cash, food business training, as well as package design from an award winning design team, distribution, a place on the shelf of a national specialty food retailer and a place on the shelf of the Yum Factor online store. The winner of the Yum Factor will get fairy-godmothered or in start-up talk, they will win incubation, but without giving away any of their business to investors or having to pay anything back in loans.
The Yum Factor will contain elements that are familiar in competition and reality shows. There will be an engaging host or hosts, a panel of expert judges and competitors who seek to change their lives by winning the competition.
The show is the brainchild of Claudia Ossa, former Advertising Entrepreneur and current start-up founder, food blogger and YouTube personality. Ossa exemplifies a quirky combination of food nerd, comedienne and go getter. She is part of a new guard of foodie personalities who seeks to create a brand around food and humor such as Nadia G. from the popular Cooking Channel show, Bitchin' Kitchen or Alton Brown from the classic Food Network show, Good Eats.
It is great timing for a show like this. According to the National Association for Specialty Food trade, the specialty food industry continues to enjoy spectacular growth, outpacing most sectors within the U.S. economy. From 2009 through 2011, sales of specialty foods rocketed by 19.1 percent. Sales at retail grew 9.2 percent between 2010 and 2011. Thanks to the viral reach of food-centric cable channels, YouTube, reality shows, competition shows and now Kickstarter, everyday people and ideas can become close to overnight successes.
Regardless of whether The Yum Factor achieves it’s funding goal on Kickstarter, Claudia and her team plan to forge ahead and get the attention of several major networks.
Kickstarter is an online platform where people raise money from the general public to fund creative projects. You can find anything on Kickstarter from inventive wallets and video games to documentaries and scientific inventions. The beauty of Kickstarter is that the general public can back projects for tiny increments of money and the founders don't give up any ownership for the money. Projects like the Pebble Watch who sought to raise $100,000, brought in over $10 million where other small projects only seek to bring in a few thousand dollars. http://www.kickstarter.com.
For media interviews, inquiries or image requests of Claudia Ossa, please contact ….
Kelley Coughlan | Managing Partner
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