With over 18,000 individual products and multiple images associated with each, WAGO's DAM software needs are big. Widen is perfectly positioned to take them on.
"A lot of other providers have similar kinds of things, but I think what really drew us to Widen more than anything else was how intuitive the system was for the user," said WAGO Marketing Communication Manager John Kenworthy. "For us, it's all about the experience for the customer."
That user experience is in for even more improvement with the upcoming release of Media Collective version 6.3, which will include features like commenting, a five-star asset rating system, and more.
"We know there are certain feature sets that just about everyone understands and is comfortable with. We've drawn from common, familiar technology experiences -- like social media, for example -- to virtually eliminate the learning curve on these new functionalities,"
WAGO's team also recognized the broader strategic value of Widen's web-based digital asset management software. With Widen's analytics, WAGO will be able to make even smarter decisions, not only in marketing, but in other aspects of their business as well.
"Metrics are really important to us, and that was one of the features that we liked about Widen: all the reporting that you have available. We want to know how many people come in. We want to know how often. We want to know whether there are trends as far as what types of documents they're downloading or accessing. We want to know all those things on a monthly basis so we can better define what we put up there and remove things that are not pertinent, It'll also help shape our business for knowing where our distributors' interests lie," said Kenworthy.
About 400 users of WAGO's DAM system will benefit from the ability to access their assets through Widen Media Collective technology.
"WAGO is a fabulous addition to the Widen Collective community! We are honored to have them as a customer and we will work hard to build value in our relationship and in the digital assets we manage for them. We're sure their contributions will be electric < wink >. We are going to help the folks at WAGO meet their needs in streamlining media processes and their broader strategic goals," said Widen CEO Matthew Gonnering.
WAGO Corporation provides North America with innovative Interconnect, Electronic Interface, Terminal Block and Automation solutions. Headquartered in Germantown, WI, WAGO features state-of-the-
About Widen Enterprises, Inc.
Based in Madison, Wisconsin, Widen has honed its more than 60 years of experience in premedia services and color management specifically for assisting customers with building brand equity and supporting consistent brand representation across print and Web communications. Through its inventive suite of Web-based digital asset management applications, Widen software services provide marketing networks with real-time, Web-based access to clients' digital asset libraries, subsequently eliminating manual search and file preparation time, costs related to replacing images and videos that cannot be located, and added costs for hardware, software and upgrades. For more information, visit: http://www.widen.com.