Ethinos Digital Marketing selected as Kala Ghoda Arts Festival’s social media agency

PRLog (Press Release) - Feb. 7, 2013 - Ethinos Digital Marketing (http://www.ethinos.com/digitalmarketing/index.html) has been selected as the social media agency (http://www.ethinos.com/digitalmarketing/social-media.html) for the Kala Ghoda Arts Festival 2013. The festival, in its 15th edition this year, will be held in Mumbai from February 2, 2013 to February 10, 2013. The festival will have close to 400 events from 11 categories like dance, cinema, heritage walks, street, literature, music, and others; happening across more than 20 venues in the precincts of the South Mumbai area.

“Ethinos is happy to be the social media agency for Kala Ghoda Arts Festival based on the previous work we have done on high profile national and international events we have marketed. The social media activity we’re doing not only involves the management of the KGAF social presence to engage a larger audience but also the use of real time monitoring and analytics tools to optimize the activities that are performing the best, ” says Siddharth Hegde, Managing Director, Ethinos Digital Marketing.

“We are very happy to have Ethinos Digital Marketing join us as our social media partners for the Kala Ghoda Arts Festival 2013. Their extensive digital marketing expertise will ensure that the Kala Ghoda Arts Festival is bigger and better than ever before this year,” says Brinda Miller, Festival Director, Kala Ghoda Arts Festival.

In the pre-event stages, Ethinos’ role will include generating online conversations and buzz around the events as well as interacting with online influencers and appropriately responding to queries. Throughout the days of the festival Ethinos will manage the live coverage, video marketing, information updates across Kala Ghoda’s (https://www.facebook.com/KalaGhoda) social media profiles on Facebook (https://www.facebook.com/kalaghodaartsfestival) and Twitter (https://twitter.com/kgartsfestival). Online initiatives like a blogger outreach to reach out to Mumbai’s top bloggers, influencer management, collaborating with the artists’ online communities, cross promotion of offline media on online channels, etc. are some of the activities being carried out by Ethinos in order to leverage digital marketing to the fullest and create a synergy that ensures maximum reach and visibility for the Kala Ghoda Arts Festival.

About Kala Ghoda Association:

Kala Ghoda Association was formed with the object of maintaining and preserving the heritage art district of South Mumbai. Every year, since 1999, the association has also hosted the Kala Ghoda Arts Festival. It is the country's largest multicultural festival, created to draw attention to art in all its myriad forms. Now in its 14th edition, the Kala Ghoda Arts Festival draws visitors in the thousands, not just from the city; but from all over the country, and, indeed, the world.

About Ethinos Digital Marketing:
Ethinos Digital Marketing is a full service digital marketing agency with a unique, hands-on approach to help clients with solutions in all areas of digital marketing including Strategy, Social Media Marketing, Search Engine Marketing (SEO and PPC), Branding and Design, Online Reputation Management, and Mobile Marketing.

For more information, please visit:  www.ethinos.com (http://www.ethinos.com/)
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Media Enquiries:
Priyanka Kulkarni ,
Tel. No.: +91 9833090037