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Compuware Publishes New Whitepaper: “A New Competitive Differentiator For Banks”

Paper Details How Mastering Application Performance Is Critical in Helping Banks Stay Ahead of the Competition by Improving Customer Experience

PRLog - Feb. 6, 2013 - DETROIT--February 5, 2013--Compuware Corporation (Nasdaq: CPWR), the technology performance company, today announced that it has published a new whitepaper titled: “A New Competitive Differentiator For Banks.” The paper explores how banks have no other choice but to master application performance management (APM) in order to stay ahead of their competition.

In today’s saturated banking market, banks must deliver best-in-class services that ensure a positive banking experience to retain customers, attract new ones and provide uninterrupted and reliable productivity-increasing applications to their employees.  

When it comes to banking, customers expect the utmost speed and flexibility. Any disruption or slowdown in service -- whether to a key application or website -- has a direct impact on customer satisfaction, revenue and brand image. A bad customer experience can make or break a customer returning to a bank to do business, making poor application performance unacceptable.

This whitepaper outlines:
• what steps banks take to grow and diversify and their impact on the IT organization;
• the new challenges for IT departments to deliver without compromising the quality of service; and
• how the performance of key applications must be at the center of any IT improvement, consolidation or migration initiative.    

Compuware APM® is the industry’s leading solution for optimizing the performance of web, non-web, mobile, streaming and cloud applications. Driven by end-user experience, Compuware APM provides the market’s only unified APM coverage across the entire application delivery chain—from the edge of the internet through the cloud to the datacenter. Compuware APM helps customers deliver proactive problem resolution for greater customer satisfaction, accelerate time-to-market for new application functionality and reduce application management costs through smarter analytics and advanced APM automation.

With more than 4,000 APM customers worldwide, Compuware is recognized as a leader in the “Magic Quadrant for Application Performance Monitoring” report.

Compuware Corporation

Compuware Corporation, the technology performance company, makes technology make a difference by providing software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world's most important technologies perform at their best for leading organizations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com.

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