Continuing to deliver unique and valuable marketing news, LeanMeanMarketing.com shares their latest video to the general public with CEO Andrew Hiddleston discussed what he termed "VMM" or "Visitor Value Multiplier" (see http://www.leanmeanmarketing.com/
The term was conceived to essentially refer to the process in which a website can actually encourage visitors to perform more than 1 action every time they can get to visit it. The result is to increase visitor value.
Hiddleston started by saying, "First off, all of these different metrics are measurable in your Google Analytics account in terms of ranking your site. Google is giving you the opportunity to measure and track this data which factors into site quality and site authority."
"Plus, if they give you a chance to track this, you better believe they are also tracking this data", Hiddleston continued.
Making the long story short, a high VVM can positively affect your site’s ranking on Google or to any other search engines. This only means that search engines will track and quantify your website’s visitors and spectators and will eventually determine your significance into their database.
The actions referred to by Hiddleston can be one or a combination or all but not limited to the following criteria:
• Reading more articles/content,
• Watching videos i.e. clicking more links,
• Sharing with social networking sites/friends,
• Signing-up to newsletters,
• and others
Search engines are looking at those sites who possess high user engagement and in return, will give more favorable response in your end. In fact, a recent Google update announces to the world that what they are mainly looking for in a site is authority equalled with quality of content and quality of the site itself, with all of the other different metrics related to it.
"Some of the quick things you can do about this are adding related content links underneath your posts and related categories. So when someone is finished reading your articles, there is one or two or three more there of a related category that they almost might be interested in."
Hiddleston shares his formula for achieving good VMM, "These are your action steps: Go and take a look at your website. Read one of your posts and review it. Start thinking about ways or things that you can add or places that you can change that can further engage your prospect whether that means getting them to share your content, sign up for newsletters, or even just reading more."
Lastly he said, "Figure out ways to increase visitor value (http://www.leanmeanmarketing.com/
Interested to know more?
Get to know serial internet entrepreneur, business coach, e-marketer and SEO Andrew Hiddleston on their site, http://www.leanmeanmarketing.com/