“Google Business Photos is an online marketing tool that brings Street View technology indoors, with a series of 360-degree images, which create a virtual tour of a business” says Glass. Launched in the UK at the beginning of last year, it has exploded in popularity across the US.
From either a computer, mobile device or tablet, Google Business Photos allows a viewer to move easily from the street scene, through an open door to have a virtual stroll around a business: ideal for restaurants hotels and shops.
Glass was training with Google for 3 months with their intense testing and interview process. “This training was extremely rigorous, but was certainly necessary to keep Google’s quality intact” says Crystal Glass, owner of Crystal Glass Photography. Based in Wilmington, NC, Google has now authorized her to make the service available to businesses looking for an affordable way to increase their web profile in the Wilmington and surrounding regions. Prices vary, and begin around $250 on up for a one-time fee. You can view some samples here. http://crystalglassphoto.com/
Chris Torgeson, owner of Budget Blinds, Wilmington was the first business to utilize Google Business Photos, “Many of our new clients have said that after they saw the Google virtual tour of our showroom, it was a determining factor in whether they used us, or a competitor”
Almost any business who have a Google + Local Page, and welcomes the public through its doors can find this new service an exciting way to attract more customers. Since the business will own the tours, they can also be loaded into a business’s own website as well as almost any other web platform including social networks such as Facebook, Twitter or through newsletter marketing.
Glass hopes that by bringing this new service to Wilmington, NC and surrounding areas she can help other local businesses thrive with her knowledge and the Google Business Photos project.