Dealership management has seen a need for an executive dashboard where they can login and get actionable insights from all their vendor partners. ROI-BOT ™ can pull a car dealer’s most important metrics from multiple sources nightly including: website analytics, paid search, inventory publishing, call metrics, social media, online reviews, chat and CRM data. ROI-BOT also allows any critical dealership data to be manually entered, in cases where automated feeds are not available to date.
ROI-BOT ™ compiles information from multiple vendors to one location. From a single login, Marketing Managers, Dealer Principals, GMs, GSMs and ISMs and others can inspect all of the dealership's key performance indicators as well as insights exclusive to ROI-BOT.
ROI-BOT is a long overdue solution for dealers who have to pull multiple reports to compare data between stores. Monthly, quarterly and yearly reports are automatically consolidated.
Dealers who switch vendors can also save all of their information in ROI-BOT ™ so that they can continue to compare metrics over time against the previous provider. For dealers who switch websites, important website analytics such as visitors and page views are saved for future reporting.
“ROI-BOT is going to revolutionize car dealer reporting,” says Matt O'Such, ROI-BOT ™ Product Manager. “Dealership management has dozens of vendor reports to analyze monthly, with no easy way to cross-compare metrics, spends and effectiveness with website analytics. ROI-BOT ™ is an automotive specific reporting tool which saves time and shows dealers where their budget is best spent.”
With this information available, users can easily determine if their marketing spend resulted in more traffic, leads and sales.
“The service makes sense for every size dealership, from single point stores to large dealer groups. Marketing Managers of multi-franchise organizations will find the ability to access all stores, while setting limited permissions for other users, a convenient way to make sense of all the clutter.”
For more information on ROI-BOT™, dealers can visit booth #137 at NADA Conference from February 8 through 11 or call Matt O'Such at 888-710-2249.
About PCG Consulting:
PCG Consulting, founded by Brian Pasch, assists car dealers in creating effective processes, measurement standards, and intelligent reporting for their business operations. The automotive consulting company brings a unique perspective into the dealership's internal business to generate higher revenues. PCG Consulting works with automotive dealers in small rural market to stores located in large metro communities. Their success spans single point dealer stores and some of the largest public companies in the United States and Canada.
ROI-BOT™ Product Manager