1. Latest News
  2. Submit Press Release
  1. PR Home
  2. Latest News
  3. Feeds
  4. Alerts
  5. Submit Free Press Release
  6. Journalist Account
  7. PRNewswire Distribution

Massive Media Exposure Coverage Afforded New Orleans during the Weeks Leading Up to Super Bowl XLVII

The City of New Orleans was mentioned in reference to the Super Bowl by the media more than 130,000 ocassions in the weeks prior to the game, leading to an exposure value of $174.4 million.

FOR IMMEDIATE RELEASE

 
PRLog (Press Release) - Feb. 5, 2013 - The city of New Orleans was referenced in conjunction with the Super Bowl by print, broadcast and Internet media on more than 130,000 occasions during the two weeks leading up to Sunday night’s game.  When comparing the exposure the City received from the media coverage to the cost of traditional advertising, New Orleans amassed an exposure value of $174.4 million.

According to research conducted by Joyce Julius & Associates, Inc., which specializes in measuring the scope of sponsorships and promotions across all forms of media, New Orleans was mentioned on 23,620  U.S. television news and sports highlight programs from January 21 through the Super Bowl game.  The City was also referenced in 100,816 Internet articles and 6,388 print stories during the two-week lead-up to Super Bowl XLVII.  

Exposure value is determined by comparing the estimated number of viewers/readers generated by the media coverage to the cost of reaching the same size audience through traditional advertising.

“The take-away from this top-line study is, after being on the sidelines for a few years, New Orleans once again took center stage nationally by hosting the Super Bowl and the volume of coverage was tremendous,” said Eric Wright of Joyce Julius & Associates.  “When you factor in social media, radio, International coverage and the game broadcast itself, New Orleans simply dominated the media landscape for two solid weeks.”

Mentions of New Orleans on U.S. television contained a reference to the Super Bowl 56% of the time throughout the period, while print articles mentioning the City referenced the game at a rate of 57%.  The Internet coverage is where the Super Bowl impact was most prevalent, as 66% of all New Orleans references in found text could be tied back to the event.

About Joyce Julius & Associates, Inc.:

Joyce Julius & Associates, Inc. is the sports and entertainment industry leader in accurate measurement and evaluation of sponsorships and promotional programs.  Joyce Julius’ fully customizable, third party research is highlighted by in-broadcast television exposure monitoring, full media impact measurements, and fan/consumer perception analyses.

The Ann Arbor, Michigan-based firm has been measuring the impact of corporate sponsorships across all forms of media since 1985.  These forms of media include national and regional event television broadcasts, television highlight and news programming, event radio, print media, Internet articles, along with exposure stemming from promotions and advertising, as well as event on-site elements.

--- End ---

Click to Share

Contact Email:
***@joycejulius.com Email Verified
Source:Joyce Julius & Associates, Inc.
Phone:734-971-1900
Zip:48108
City/Town:Ann Arbor - Michigan - United States
Industry:Marketing, Sports
Tags:new orleans, Super Bowl XLVII, media coverage
Shortcut:prlog.org/12073905
Disclaimer:   Issuers of the press releases are solely responsible for the content of their press releases. PRLog can't be held liable for the content posted by others.   Report Abuse

Latest Press Releases By “

More...

Trending News...



  1. SiteMap
  2. Privacy Policy
  3. Terms of Service
  4. Copyright Notice
  5. About
  6. Advertise
Like PRLog?
9K2K1K
Click to Share