Kinesis Panel 4.0 has new benefits for both panel managers as well as research panelists themselves. For those working in panel research, it offers Visual Query Builder, for building visually-aided query trees rapidly and without the need to understand background logic. It also offers “smart” folders to automatically organize projects for companies launching hundreds and even thousands of projects. In addition, one-click chart previews instantly depict query results to determine available sample and its demographic makeup.
For panelists, engagement is key. Additional new features available in Kinesis Panel 4.0 include automated email templates that can be customized for specific community audiences, along with self-configurable email and SMS contact settings to give panelists control over how and how often they may be contacted. Facebook login for panelists, automated incentive redemption options, and further social media enhancements provide panelists with additional control over their panel experience.
“The online panel business is undergoing a major transformation as competition to recruit, engage and retain market research panelists continues to increase significantly,”
Kinesis Panel is the market research industry’s most comprehensive panel management solution. It provides a robust infrastructure to support very large panels and offers seamless multimode (desktop, tablet and mobile) device execution. Its flexible query system, cutting-edge email delivery/tracking features, advanced reporting tools, and full integration with Kinesis Survey™ and Kinesis Community™ deliver unparalleled data synchronization and insight generation capabilities. More information about Kinesis Panel is available at: www.kinesissurvey.com/
About Kinesis Survey Technologies
Kinesis Survey Technologies, LLC provides a multimode survey and panel management product suite to advance innovation in both mobile and desktop-based market research. Delivering intuitive, state-of-the-
