The partnership allows the Family to tap on Headland’s expertise in an effort to further strengthen its domestic business as well as grow into a leading regional player. The business to date has predominantly been a family-run business, and the Family is keen to secure a partner to help accelerate its growth. As part of the partnership, Headland has invested for a minority stake in Mamee. The Family sees value in:
• Leveraging on Headland’s regional network and support, particularly in targeted Southeast Asian growth markets
• Assistance from Headland in evaluating and executing acquisition opportunities in addition to providing capital support
• Lending further analytical skills and capabilities to enhance Mamee’s strategic approach in different market segments
Mamee is currently the No. 1 snack food business in Malaysia with a domestic market share of more than 30%. It has a number of leading brands, all of which are home-grown, such as Mister Potato, Mamee Monster, Double-Decker, Corntoz and Mamee noodles.
Headland Capital Partners Limited, formerly, HSBC Private Equity (Asia) Limited, has been advising private equity and venture capital funds since 1989. Headland endeavours to be a trusted and commercially-
Together with Headland, Mamee’s highly experienced senior management team, who collectively have more than 90 years of experience in the food and beverage industry, plans to extend Mamee’s presence across Southeast Asia to become a leading regional player in its key categories, replicating the success in Malaysia.
Datuk Wira Pang Tee Chew, CEO, Mamee, commented, “The Mamee team is delighted with the opportunity to work together with Headland. We believe that this partnership would enable value creation by leveraging on Headland's vast experience and network and would allow us to take the company to greater heights. ”
Mr. Paul Kang, Senior Partner, Headland Capital Partners, commented: “We are excited and committed to work with Mamee’s capable and ambitious management team going forward to help continue its expansion plans. Mamee has proven to be a clear market leader in its core categories in Malaysia and the management team has positioned the Company well to enhance its presence and capture significant growth across Southeast Asia over the next few years.”
Rothschild Malaysia Sdn Bhd acted as the sole financial adviser in this transaction.