That is until the new advert from Claims Direct, who sought to break away from the tired accepted formula of graphical information, and the stigma attached to personal injury created by the occasionally aggressive marketing of some PPI firms, with something a little more personal and accessible. The result, created by Now, was Loretta and the Band delivering ‘the remarkable effect of Claims Direct’.
View the advert here: http://www.youtube.com/
Rather than focussing on the amount of money personal injury claimants could receive, the advert instead depicted the case of an employee suffering an accident at work, and the way in which Claims Direct’s service aided their recovery and subsequent return to employment. Delivered in song the advert does an effective job of putting across a complex product, in a sometimes aggressive market, with engaging humanity.
With changes to Government Regulation signalling the imminent end of No Win No Fee cases, Claims Direct have chosen an apt time to take a different approach to advertising in the personal injury sector. It will be interesting to see just how many more firms in this field follow suit between now and April’s change in legislation.
Find out more on Claims Direct here: http://www.claimsdirect.co.uk/