Claims Direct: Changing the Perception of Personal Injury

PRLog (Press Release) - Mar. 7, 2013 - Anyone who has spent time watching television during the day, or scouring the digital channels, will be familiar with the adverts for personal injury lawyers. They tend to have a style and pattern all of their own; men in suits walking-and-talking towards you diagonally, slowed monochrome footage of people slipping on floors and sliding off ladders, shots of downbeat people opening mail disappointedly in their kitchen.

That is until the new advert from Claims Direct, who sought to break away from the tired accepted formula of graphical information, and the stigma attached to personal injury created by the occasionally aggressive marketing of some PPI firms, with something a little more personal and accessible. The result, created by Now, was Loretta and the Band delivering ‘the remarkable effect of Claims Direct’.

View the advert here: http://www.youtube.com/watch?v=1b6hqt9hnAk




Rather than focussing on the amount of money personal injury claimants could receive, the advert instead depicted the case of an employee suffering an accident at work, and the way in which Claims Direct’s service aided their recovery and subsequent return to employment. Delivered in song the advert does an effective job of putting across a complex product, in a sometimes aggressive market, with engaging humanity.

With changes to Government Regulation signalling the imminent end of No Win No Fee cases, Claims Direct have chosen an apt time to take a different approach to advertising in the personal injury sector. It will be interesting to see just how many more firms in this field follow suit between now and April’s change in legislation.

Find out more on Claims Direct here: http://www.claimsdirect.co.uk/injury-claims