Donna Karan, Marc Jacobs & Bergdorfs Lead Nominations for 4th Annual Fashion 2.0 Awards

PRLog (Press Release) - Feb. 6, 2013 - NEW YORK – Style Coalition announced the nominees for the 4th Annual Fashion 2.0 Awards today on Fashion20Awards.com (http://fashion20awards.com/). Leading the nominations are Donna Karan, Marc Jacobs and Bergdorf Goodman, each with five, followed by Oscar de la Renta with four, and Burberry and Kate Spade with three each. First-time nominees include Peter Som, J.Crew, Gilt Groupe, Net-a-Porter and Barneys New York. Starting today through February 28th, 2013 at 11:59pm EST, the public can cast their votes. Winners of Best Twitter, Facebook, the newly added Pinterest category, Blog, Website, Online Video and Mobile App along with Top Innovator and Best Fashion Startup (formerly Next Big Thing in Tech) will be revealed at a black-tie ceremony to be held March 13, 2013 at the SVA Theatre in New York City.

Celebrity Stylist and On-Air Personality Robert Verdi returns to emcee the festivities, with the awards presented by Style Coalition influencers. Rent the Runway founders Jennifer Hyman and Jenny Fleiss will be presented with the second annual Fashion 2.0 Visionary Award in acknowledgement of their achievements in disrupting the retail industry and democratizing luxury fashion.

The Fashion 2.0 Awards are the first industry-recognized distinction honoring the most innovative fashion brands for their outstanding achievements and communication strategies across a variety of digital media channels. Nominees, selected by an online community of industry influencers and fashion fans, are posted on http://fashion20awards.com/vote.

The 2013 Fashion 2.0 Awards Nominees are:

Best Twitter:
·         @Bergdorfs
·         @DKNY
·         @KateSpadeNY
·         @MarcJacobsIntl
·         @OscarPRgirl

Best Facebook:
·         Bergdorf Goodman
·         Burberry
·         Marc Jacobs
·         Oscar de la Renta
·         Ralph Lauren

Best Pinterest:
·         Anthropologie
·         Bergdorf Goodman
·         Kate Spade
·         Oscar de la Renta
·         Peter Som

Best Blog by a Fashion Brand:
·         58/5th - Bergdorf Goodman
·         DKNY PR Girl
·         J.Crew, Hello World!
·         Saks POV
·         World of Marc Jacobs

Best Website
·         Burberry
·         DKNY
·         Marc Jacobs
·         Oscar de la Renta
·         Saks Fifth Avenue

Best Mobile App
·         Donna Karan
·         Gilt on the Go
·         Gucci Style
·         Net-a-Porter
·         Ralph Lauren

Best Online Video
·         Disney and Barneys New York Present ELECTRIC HOLIDAY
·         DVF [through Glass]
·         L'Odyssée de Cartier
·         PRADA presents "A THERAPY"
·         Rebecca Minkoff cover of Call Me Maybe with Hilary Rhoda and the Man Repeller

Best Fashion Startup
·         Glossi
·         Hukkster
·         Lyst
·         Modalyst
·         Of A Kind

Top Innovator
·         Bergdorf Goodman
·         Burberry
·         DKNY
·         Kate Spade
·         Marc Jacobs

“We are excited to celebrate fashion innovation for the fourth year now, and mark the digital achievements by these world class brands in a ceremony that bridges the offline and online communities,” said Yuli Ziv, CEO and Founder of Style Coalition.“By moving the ceremony to conclude the fashion weeks season, instead of kicking it off as we’ve done in the past, we are allowing the online fans to place their votes at the most exciting time of the year – when fashion brands put their most creative products on the runway.”

The Fashion 2.0 Awards ceremony will be live-streamed via http://livestream.com/fashion20 and on Twitter via #fashion20. Limited tickets are available for purchase at http://fashion20awards.eventbrite.com.

About the Organizers
Founded in 2008, Style Coalition is the leading platform for influencer marketing in the lifestyle vertical, providing brands direct access to top online influencers for innovative multi-channel social media campaigns through a variety of proprietary solutions and its partnership with Hearst Digital Media. SCX: Influencer Exchange is an automated, subscription-based, influencer campaign solution designed for brands and agencies to find and book top influencers, as well as provide valuable data and measure ROI. SCTV: Influencer Video Channel is the first online video channel dedicated to original programming from top fashion, beauty & home design influencers. SC Lounge is a work + play space for influencers located in NYC. Style Coalition, with this portfolio of influencer marketing products and its full-service solutions, gives brands a variety of opportunities to connect with and activate influencers.

Press Contact:
Courtney Forrest
Communiqué
+ 1 212 388 1566
courtney@courtneyforrest.com