“Selling Cars in the Digital Age” outlines the structure, strategy, and processes needed to sell more cars in a time where a high percentage of consumers are using the Internet to research and purchase a vehicle. The authors bring both retail automotive experience to the book as well as the latest digital marketing strategies that are helping dealers connect with consumers who are more educated then ever in the history of car sales.
Co-authored by Brian Pasch, Marc McGurren, Glenn Pasch and Edward Shaffer, “Selling Cars in the Digital Age” guides dealers through the proper steps needed to create and implement new strategies with one bottom line: selling more cars. From training techniques to new phone and email scripts, the book outlines action plans for dealers to put into place at their dealerships.
DMSC attendees will be the first ones to be able to get a copy of this book, which is ideal for dealers who desire to increase their sales and profits. “Our new book is the most complete blueprint for success in an Internet centric sales environment. Dealers are experiencing significant increases in sales after following the recommendations by our team,” commented Marc McGurren, a partner at PCG Consulting.
Copies of “Selling Cars in the Digital Age” will also be available at the 2013 NADA Convention. Attendees can come to the PCG booth #137 in the exhibit hall to purchase a copy or pickup a pre-ordered copy.
“Selling Cars in the Digital Age” can be pre-ordered at http://www.sellingcarsbook.com/
About PCG Consulting:
PCG Consulting, founded by Brian Pasch, assists car dealers in creating effective processes, measurement standards, and intelligent reporting for their business operations. The automotive consulting company brings a unique perspective into the dealership's internal business to generate higher revenues. PCG Consulting works with automotive dealers in small rural market to stores located in large metro communities. Their success spans single point dealer stores and some of the largest public companies in the United States and Canada.
Contact PCG Consulting:
446 Rt. 35 South, Building C
Eatontown, NJ 07724