He analyzed the sequence of gaining a prospect. Accordingly, the “usual” or “traditional way” of email address gathering or simply information gathering in order for an internet entrepreneur to communicate with a prospective client is to ask the client for his email or information and then, provide information, data, product or services that the prospective client might be looking for in return.
“Traditionally, you will want the email address first and then you will provide something; a PDF report, a training video, or whatever it may be. But why don’t you try doing it in the opposite order, provide that value first and ask for the opt-in afterwards with the promise of more similar content in the future.” says Hiddleston.
He shares that delivering value to customers first before asking anything in return is a better idea than the usual and overly used ways of obtaining email addresses from targeted clients. Giving first information, PDF reports, videos or whatever resources you have to your target audience can put you in a win-win situation. Or actually, can be more beneficial in your part.
“You will be surprised how many people will still sign up. And the quality of those subscribers will also increase because they will have already seen your content and the re-engage with it to provide, all in all, a better quality list (http://www.leanmeanmarketing.com/
Hiddleston equated the situation into a supermarket selling-buying scenario. “If you went to the supermarket and as you were walking in the door, someone slammed the door in your face and said that you cannot come in until you open your wallet and prove that you have some intent to do something today.”
With this being said, Hiddleston introduced the concept that internet entrepreneurs, marketers and anyone concerned with the online promotions field should also pay attention to stepping out and taking a small risk to pay some dividend to their market. This will fall into a matter of investment and will pay multiple times in the back-end. This should be the focused mentality on internet marketing for 2013 and the years to come.
He wrapped up saying, “That is just something for you to try out and for you to think about. Think more about the customers’ perspective instead of your own. It may, I admit, cost you a few opt-ins here and there but I believe it will build you a healthier, stronger and more responsive long-term list if you take that approach instead of just trying to collect any and every email address that you can.”
About Andrew Hiddleston
He is the CEO of LeanMeanMarketing.com, long-term business coach, and internet marketer. To learn more about Andrew and LeanMeanMarketing please visit http://www.leanmeanmarketing.com/