One of Volkswagen’s most popular models globally, the introduction of the GTI concept will be welcome news to driving enthusiasts across the Middle East as it offers an even more striking and sporty character than any of its forerunners. The model that has become synonymous with power, performance and is an undisputed leader in the compact sector, offers a two-litre turbocharged direct-injection petrol engine with 220HP, as well as new progressive steering available as standard.
Also making its inaugural appearance in the Middle East is the new Golf. The seventh generation of the global best seller has scored again; the latest Golf is up to 100kg lighter and 23% more fuel efficient than its predecessors. The new design adds additional dynamism and precision with enhanced quality and comfort, increased leg-room, 30litres more boot capacity, as well as a multi collision brake system and proactive passenger protection system.
Speaking from the Qatar Motor Show, Thomas Milz, Managing Director, Volkswagen Middle East said: “Following record sales in 2012, we are very excited to begin this year with the reveal of the GTI concept and new Golf. These iconic models have a vast following of fans both regionally and globally.
“It has been 38years since the successful launch of the first Golf and we are confident that we will continue that story of success with the seventh generation model. The new Golf is even more comfortable, more spacious and safer than its predecessor, yet has been made up to 100kg lighter, which is why it is also the most fuel efficient Golf to date.
“Alongside our import partners, we remain committed to driving our brand forward across the Middle East with the investment in facilities, customer service and the launch of new models,” he concluded.
While the spotlight lies firmly on the new Golf and Golf GTI concept car for Volkswagen at this year’s event, other models being showcased include the Touareg Hybrid, the Amarok Canyon along with the Jetta, Passat and Polo from their impressive sedan range.
Volkswagen Middle East last week announced their most successful year to date in terms of regional sales, with a 22% increase in 2012 on 2011. Volkswagen delivered over 13,000 vehicles to customers across 12 Middle East markets in 2012, with the company’s year-end results clearly demonstrating the continued strength of the brand in the region.
The boost in Middle Eastern sales has also helped Volkswagen worldwide deliver over nine million vehicles for first time ever. Between January and December 2012 the Group delivered 9.07 million cars; a year-on-year increase of 11.2%.