Chrysler officials continue to remain silent regarding the Auburn Hills-based automaker’s plans for the big game, but CEO and Chairman Sergio Marchionne Wednesday confirmed that the automaker will have a presence.
“We have taken, as you well know, some unorthodox approaches to the re-introduction of the brands in the U.S. market,” he said during a media and analyst call to discuss the company’s 2012 profits. “Hopefully, we’ll be able to continue that with the Super Bowl position (we’re taking Sunday).”
Marchionne said the company and its majority owner Fiat SpA are “over investing” in Chrysler’s brands, but it is necessary to compete in the U.S., following its re-emergence from bankruptcy in 2009.
Chrysler Jeep Dodge Ram is breaking records and taking names making their move to the TOP............. Stay tuned for Success in 2013.... (that's a hint)
Since then, Chrysler and its Wieden+Kennedy ad agency has made Super Bowl advertising into an art form with the 2012 Super Bowl ad “It’s Halftime in America” featuring Clint Eastwood and the 2011 “Born on Fire” ad featuring Eminem.
Last Years Super Bowl Ad with Clint Eastwood still a 'Big Hit' for Chrysler