Build your brand.
A company blog can and will strengthen your company brand and will also allow others to see a personal side of your business. Relationships will grow stronger with the more customers and others that learn about you and your business.
Become an Industry Leader
People share things that they find helpful and when someone shines in their industry many other publishing opportunities will arise. Magazines, news articles and others in the business will notice what you are doing and want to reach out to collaborate with you. This is great because this puts more trust behind your name and if anyone google's your company name you will have multiple outlets supporting your work.
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