According to site developer Johnny Lawrence, the impetus for Logodex.com was to provide search engine users with an easier, simpler way to locate the information they needed. “In a way, it cuts through all of the noise and the clutter found on traditional search engines,” says Lawrence. “It is all about making it quicker and easier to locate needed services. The user only needs to input the kind of business needed, as well as the city, and the Logodex.com search engine will display the logos of companies that fit the description.”
Lawrence says that the appeal to search engine users is obvious, but the benefits for businesses and brands are just as important. “This takes the idea of visual marketing to a whole new level,” he says. “Businesses can make strong first impressions by using striking visuals; uploading a logo to the Logodex.com database makes it easier than ever to boost brand visibility.”
Lawrence notes that the simplified functionality and vast logo database of Logodex.com offer immense consumer appeal—so businesses are encouraged to take part. “Businesses can choose to list themselves under different keywords, including their city, their industry, and different buzzwords for the services they offer,” he explains. “The bottom line is that this provides a tremendous opportunity for companies to market themselves and make themselves more visible to the clients who matter the most—that is, local consumers.” Logodex.com is committed to helping businesses with those marketing efforts; a robust social media campaign is planned to draw users to the Logodex.com database.
A listing in the Logodex.com directory is free, Lawrence says, though premium memberships are available. “Some of the paid features include a larger logo placement and more search terms,” he offers. Rankings within the Logodex.com search engine are decided on a first-come, first-serve basis, however, which Lawrence says creates a level playing field—and a sense of urgency. “It obviously helps to have your business listed first among its competitors,”
Logodex.com is a visual search engine, tied to an exhaustive online database of logos—the first of its kind, Logodex.com offers simplified search functionality and easy information retrieval, as well as myriad marketing opportunities for businesses and brands. The site was founded in early 2013, by developer Johnny Lawrence. Logodex.com is an innovative new way to search the Web, and it is taking the idea of visual marketing to the next level. The site can be accessed at www.logodex.com.