The new offering sees Raconteur increase its presence in the UK publishing market, furthering its existing special reports business with The Times, The Sunday Times, and The Week covering a variety of topics from Managing Big Data to Funding Britain’s Growth.
The custom publishing division will collaborate with businesses to create engaging and relevant content for a range of stakeholders. The division will assist organisations to develop effective content strategies for print, online and other digital platforms.
Raconteur has developed a reputation for producing informative content, well-packaged by maintaining high production values and design standards. The new custom publishing team will bring this expertise to the table, with a host of leading journalists, academics, politicians and industry experts on call to contribute. The core offering will be working with partners to bring their stories to life through data illustration, dashboards, high standards of design, and the best and most relevant opinion forming voices.
The new publishing division will be headed up by head of customer publishing and strategic sales, Tobias Kelly and Nadine Amer who is head of sponsorship.
Freddie Ossberg, founder and managing director, Raconteur Media said: “From close interaction with the 500 or so brands we work with annually, we have noticed companies seeking advice on their content strategies. Raconteur’s new custom publishing arm will focus on specialist content designed for our trusted partners, therefore enhancing our offering to our current advertising clients.”
Tobias Kelly, head of custom publishing and strategic sales, said: “Bottom line, good content isn’t good enough anymore. We’ve launched because we know that organisations need insanely great content that’s on strategy and incites action, and we can help them become raconteurs.”
Nadine Amer, head of sponsorship, said: “Design and innovation should not be limited to B2C brands. Smart businesses should be using customised content to gain a competitive edge in how they interact with their wide range of stakeholders.”
For more information please contact:
Georgina Lipscomb or Liam Fitzpatrick at Propeller
020 3301 5343/07737 388414 georgina.lipscomb@
020 3301 5340/07983 377639 liam.fitzpatrick@
Notes to Editors:
Raconteur Media Ltd is a leading European publisher of special interest content, based in London. It covers a wide range of content topics: including business, finance, healthcare, sustainability, and lifestyle - in fact, any topic that its audiences care about where it feels there’s an information gap.
The business is founded on the conviction that information hungry, savvy audiences still value high quality journalism and cutting edge design. Its award winning content provides comprehensive, thought leading analysis from a hand-picked selection of the finest journalists, academic, politicians and industry experts. This analysis is set in a high-end design environment of compelling infographics, illustrations, images, and innovative design.
Whilst all editorial and advertising is the responsibility of Raconteur Media, printing and distribution of its special reports and supplements is via its media partners. In addition to the new deal with The Week, other UK partnerships include exclusive partnerships with The Times and The Sunday Times.
Raconteur’s content is also available online via leading online-only newspaper The Huffington Post (http://www.huffingtonpost.co.uk/
In 2011, Raconteur Media was a finalist in the “New Brand” category at the Marketing Society Awards and also finalist in Growing Business’ Fast Growth Business Awards. Freddie Ossberg, founder and managing director, was awarded “Young Entrepreneur of the Year” at the Startups Awards 2010.