Step 1: Listening
Monitoring is the most important aspect of a successful social media campaign. Being able to identify who, where, and how helps to develop the right message to your target audience. Monitoring also allows businesses to learn more about their customers, competitors, and how their own brand is perceived. PRDA uses several real-time monitoring tools, like JamiQ, to keep up with customer sentiment, monitor crisis alerts, and ensure that the most effective material is being used.
Step 2: Content Creation
Proper listening makes content creation easy. PRDA ensures that all content is relevant, exciting, and influential. All posts are search optimised with the best-suited key words and localisation. In order to increase reach and influence, PRDA guarantees that all content is shareable and maintains a positive brand image.
Step 3: Publish
PRDA maximizes the impact of content by publishing through 9 different channels: video, blogs, micro-blogs, forums, articles, bookmarks, mobile, social sites, and social media releases. All content is posted to target specific demographics in a variety of languages and for specific countries.
Step 4: Engage
All social media attempts will fall on deaf ears if brands don’t interact with their consumers. PRDA works hard to amplify positive messages and minimize negative ones with a good customer experience. Offering Q & A, managing conversations, and maintaining influence are just some of the ways that PRDA manages brand communities.
Step 5: Analytics and Measurement
It’s impossible to tell how successful a social media campaign is without analyzation. PRDA offers monthly reports to each of their clients that detail brand positioning, content reach, ROI, and other crucial data. These reports are used to further develop social media strategy for the ultimate effectiveness.
To learn more about PRDA and their proven 5 step process, visit PRDA online.
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