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Global Product Management Talk On Optimizing For Mobile Conversion & Retention

Mariya Yao, Product Strategist, Designer And Founder, Discusses How To Make Your Numbers Go Up: Optimizing For Conversion And Retention On Mobile Devices

 
 
Mariya Yao
Mariya Yao
PRLog - Feb. 1, 2013 - San Francisco - Competition and marketplace bottlenecks make discoverability and distribution so tough for mobile applications that the vast majority of them never earn back their cost of development, much less make money for their creators. Seventy-five percent (75%) of mobile applications are opened just once and never used again - and that's only if the application was chosen over the millions of competitive offerings on the iOS and Android app markets. In order to build a successful mobile business, companies have to understand the decision-making process of smartphone users at each discrete step of the mobile conversion funnel. Only by developing a methodical, data-driven approach to tweaking each piece of the mobile user experience, will mobile application developers learn to identify, prioritize, and improve on features that drive your key business metrics.

Mariya Yao, Product Strategist, Designer And Founder of Xanadu, a design consultancy specializing in the ideation and launch of new mobile experiences, will discuss how to get into the minds of smartphone users and understand their decision-making process on Monday, February 4, 2013 at the simultaneous times of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12 Noon CST Chicago, and 1:00 PM EST Boston.

Participants are welcome to listen live at http://www.blogtalkradio.com/prodmgmttalk, call in to talk on the show (323) 927-2957 and to participate on Twitter by following @ProdMgmtTalk and tweeting using the hashtag #ProdMgmtTalk.

Mariya says, “Getting traction on mobile is a tough challenge for most startups. I'm excited to share my learnings in order to make this task a bit easier for the rest of the community on the Global Product Management Talk broadcast.”

Mariya is also speaking at the Startup Product Summit in San Francisco on February 7, 2013. More information at http://startupproduct.com

About Mariya Yao

Mariya is a mobile product strategist & designer based in San Francisco. She's been featured by BetaBeat as one of top women driving technology and her articles on startups and design have been syndicated on several major tech publications. She advises up-and-coming startups and multi-national corporations alike on how to ideate, prototype, launch, and iterate on successful mobile applications across iOS, Android, and mobile web. With her help, companies develop a deep understanding of user and market opportunities and learn to craft delightful mobile experiences to address them.
Contact
San Francisco, CA
Email: mariya at xanadumobile.com
Site: http://www.mariyayao.com
Twitter: http://www.twitter.com/thinkmariya

About Global Product Management Talk

The Global Product Management Talk is a featured business podcast on the BlogTalkRadio network curated by Cindy F. Solomon, CPM, CPMM for passionate product professionals and business owners who want to teach, learn & network about what it takes to produce successful products in an open digital environment inviting live participation. The transcript of Tweets and podcast are available following the event for on-demand consumption on the web, iTunes, Google Play and mobile devices. Get reminders and listen live by following http://www.blogtalkradio.com/prodmgmttalk More information available at http://www.prodmgmttalk.com

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Brought to you this week by:

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February 5,6,7 includes 2 day intensive, CIL credential, Exam, and Summit
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Become a Product Leader!
2 Day Intensive: AIPMM Product Innovation Leadership
February 5 & 6, San Francisco
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Startup Product Summit
Discover how to work together to develop amazing products: the first product conference NOT only for product managers
February 7, 2013, San Francisco
http://startupproduct.com
Register now!
http://productsummit.eventbrite.com
info@startupproduct.com
Subscribe to updates: http://bit.ly/WtN2oY

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About The AIPMM

The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides training, education, certification and professional networking opportunities. With members in 65 countries, the AIPMM is the Worldwide Certifying Body of product team professionals and offers globalized trainings and credentials localized for specific markets designed to meet the challenges of a constantly changing business landscape. As the only professional organization that addresses the entire product lifecycle from inception to obsolescence in any industry, the AIPMM supports strategic partners with offerings in Europe, the Middle East, Australia, and SouthEast Asia, as well as North America.

AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
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This episode of the Global Product Management Talk brought to you by Sprint.ly. Don't ask how it's going; watch how it's going with Sprint.ly. You can find them on the web at sprint dot ly.

Sprint.ly is project management software that brings in the entire corporation to the software development process by showing managers and non-engineers a top-level view of what the programmers are doing.
Site: https://sprint.ly
Blog: http://blog.sprint.ly/
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TripAdvisor® is the world's largest travel site,* enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, with more than 60 million unique monthly visitors*, and over 75 million reviews and opinions.
"While we have been around for a while we act similar to a start-up – weekly releases and a get stuff done mentality."
Contact for job opportunities:
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Intro theme music is provided by podcastthemes.com and the great Mark Blasco! Broadcast recorded live at Studio132 by BZLewis http://www.studio132.com

Disclaimer
Specifications are subject to change, without notice. While due caution has been exercised in the production of this document, possible errors and omissions are unintentional.

Photo:
http://www.prlog.org/12071170/1

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Source:Global Product Management Talk
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Industry:Mobile, Software
Tags:mobile applications, user experience, Software, design, Marketing
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