PRLog - Feb. 1, 2013 - San Francisco - Competition and marketplace bottlenecks make discoverability and distribution so tough for mobile applications that the vast majority of them never earn back their cost of development, much less make money for their creators. Seventy-five percent (75%) of mobile applications are opened just once and never used again - and that's only if the application was chosen over the millions of competitive offerings on the iOS and Android app markets. In order to build a successful mobile business, companies have to understand the decision-making process of smartphone users at each discrete step of the mobile conversion funnel. Only by developing a methodical, data-driven approach to tweaking each piece of the mobile user experience, will mobile application developers learn to identify, prioritize, and improve on features that drive your key business metrics.
Mariya Yao, Product Strategist, Designer And Founder of Xanadu, a design consultancy specializing in the ideation and launch of new mobile experiences, will discuss how to get into the minds of smartphone users and understand their decision-making process on Monday, February 4, 2013 at the simultaneous times of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12 Noon CST Chicago, and 1:00 PM EST Boston.
Participants are welcome to listen live at http://www.blogtalkradio.com/
Mariya says, “Getting traction on mobile is a tough challenge for most startups. I'm excited to share my learnings in order to make this task a bit easier for the rest of the community on the Global Product Management Talk broadcast.”
Mariya is also speaking at the Startup Product Summit in San Francisco on February 7, 2013. More information at http://startupproduct.com
About Mariya Yao
Mariya is a mobile product strategist & designer based in San Francisco. She's been featured by BetaBeat as one of top women driving technology and her articles on startups and design have been syndicated on several major tech publications. She advises up-and-coming startups and multi-national corporations alike on how to ideate, prototype, launch, and iterate on successful mobile applications across iOS, Android, and mobile web. With her help, companies develop a deep understanding of user and market opportunities and learn to craft delightful mobile experiences to address them.
San Francisco, CA
Email: mariya at xanadumobile.com
About Global Product Management Talk
The Global Product Management Talk is a featured business podcast on the BlogTalkRadio network curated by Cindy F. Solomon, CPM, CPMM for passionate product professionals and business owners who want to teach, learn & network about what it takes to produce successful products in an open digital environment inviting live participation. The transcript of Tweets and podcast are available following the event for on-demand consumption on the web, iTunes, Google Play and mobile devices. Get reminders and listen live by following http://www.blogtalkradio.com/
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This episode of the Global Product Management Talk brought to you by Sprint.ly. Don't ask how it's going; watch how it's going with Sprint.ly. You can find them on the web at sprint dot ly.
Sprint.ly is project management software that brings in the entire corporation to the software development process by showing managers and non-engineers a top-level view of what the programmers are doing.
"While we have been around for a while we act similar to a start-up – weekly releases and a get stuff done mentality."
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Intro theme music is provided by podcastthemes.com and the great Mark Blasco! Broadcast recorded live at Studio132 by BZLewis http://www.studio132.com
Specifications are subject to change, without notice. While due caution has been exercised in the production of this document, possible errors and omissions are unintentional.