In addition to the many features offered in most online schedule calendar programs-such as online self-scheduling, automated e-mail and text message reminders, payment-processing options and record-keeping and reporting capabilities-
THE BENEFIT OF ADDING ONLINE SCHEDULING TO NEWSLETTERS, E-MAILS
Most business owners and operators can attest to the importance of regular communication and marketing to current and past customers. The devices used to send these messages have evolved through the years, from print advertising and paper newsletters to postcards and mailers. These days, most individuals are connected to the Web and want to receive their information electronically. The rise in popularity of Internet-connected laptops and SmartPhones allow these individuals to receive messages instantly, instead of waiting for days for a message sent through the mail or having to check e-mail on a home computer.
Businesses and organizations have caught on to this trend, hence the rise in popularity among e-marketing service providers such as Constant, iContact and others. These sites allow businesses to quickly create professional-
It's also a great way to keep appointment slots full by adding an online scheduling component to the message.
In addition to communicating information to customers, a growing number of businesses are adding the component of online scheduling software to their e-messages. Many online scheduler calendar services provider their clients with "Book Now" buttons with a link back to their scheduling system. These buttons can really draw the attention of customers, many of whom are more likely to purchase services and book their appointment or reservation dates and times if they have the ability to do it right then and there, as opposed to having to open up a new window or manually navigate to a different Web site. Once they close your newsletter or e-mail message, the chances of them purchasing the service mentioned in the message diminish, even if they were interested at the time.
Many customers like to be engaged, rather than just read information from a static page. An online scheduling software component in a newsletter prompts a reader to take action.
A LOGICAL COMBINATION
The framework behind most online scheduler calendar applications makes them ideal to use in conjunction in e-marketing campaigns. Specifically, the management of customer contact information gives the business an immediate starting point.
Most online scheduling calendars securely house important customer contact information-
Some online scheduler calendar applications have developed integrations with e-marketing service providers, making it even easier to upload a customer e-mail list. With just a few mouse clicks, a business can quickly create its mailing list and be ready to distribute its messages.
Another characteristic between online business calendar software and e-marketing materials is that they're both Web-based. This makes it relatively easy for businesses and staff to place a live link or button on the piece, so that customers can navigate directly to the online scheduler instead of having to type it into the Internet browser. It gives e-marketing pieces an advantage over their printed counterparts.
Online customer self-scheduling is a tremendous benefit that can completely automate the appointment-
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