Since the advent of online market research survey software, more and more businesses are conducting their own surveys. But without the support of experienced market research professionals the results can be variable, and companies may find they don’t achieve the insight they were looking for.
So the ICG, a group of over 400 expert independent market researchers, stepped in to help. Their video, entitled ‘Six Top Tips for DIY Research’ runs in parallel with the IGC written guide of the same name. The video includes reference to important areas of market research including creating a focused survey, selecting respondents and presenting findings.
“As an organisation, we’re committed to the promotion and execution of quality market research,” said chair of the ICG, Arthur Fletcher, “While we would always advocate the importance of using professional market researchers, we are not going to stick our heads in the sand and pretend DIY research isn’t happening. We want to help DIY researchers avoid making basic mistakes and obtain meaningful results.”
The video, presented by ICG member Chris Brookes, will be of particular interest to small and medium sized companies without their own research department, or to larger businesses or organisations where individual departments often carry out their own research.
To view the video for free, please go to http://theicg.co.uk/
Notes to Editor:
For further information please contact:
Arthur Fletcher, ICG Chair: Tel 01366 502099 / 07785 396504
About the ICG:
The ICG is a membership group of professional, independent market researchers. Membership presently stands in excess of 400 mainly UK-based consultants. Benefits of membership include training, joint marketing and the opportunity to network or collaborate with other market research professionals.
Member experience spans the full range of market research requirements. A fully searchable database allows potential purchasers of research services to source members on the basis of specific skills and experience.