The MizEllie Boutique Team - Karen

Jan. 31, 2013 - PRLog -- I've always been interested in wearing nice clothes, but only ever shopped at the high street brands, with Next, Monsoon and Per Una from Marks & Spencer being my favourite stores. When I go shopping, I look for value: Is the product worth the money I am paying for it? Having three children and bringing them up myself, I had few options over the years. I've never bought 'designer clothes', as I feel all you are really paying for is the name. This is one reason I became interested in our store concept – why not find fashionable accessories that aren’t out of reach of people like us, but are just as fabulous as the big name brands?

My interests are photography, gardening, and my home. As a professional interior designer, I love decorating and changing the look of things all the time. As far as my own look, I tend to wear maxi dresses as I find them very comfortable with short jackets. I am not a jeans and t-shirt person. This is why I was inspired to create the Ladies That Lunch section on the website; this is where you’ll find accessories to take your dresses and casual outfits from day to night, or just take your look up to the next level.

The three of us at MizEllie bring different skills to the company, which makes for an ideal business relationship. We all play to our strengths: Ellie is the organised one, who has a file and a drawer for everything. I am the creative one, who comes up with the business ideas and the development of the website, as well as all the photography. Kate is the fashionista - as former model, she lives and breathes the fashion industry, so I try to steal ideas from her! Kate has the final say on the product lines we should carry, with the exception of the teenage girl’s line - which Ellie and her friends have control over!

Ultimately, what makes MizEllie special is it’s a shop for women, run by women - all the stock on the website has been chosen by us, so you can think of us as your personal shoppers. (I can never understand why a man should decide what women ought to wear!)

Hope you have as much fun as we have looking through our site, please feel free to post on our blog with any ideas that you have, we would love to hear about it.