Baltimoreans expecting Ravens victory in close game.

Based on a WB&A Market Research poll conducted over the past week among 403 residents within the Baltimore area, more than 8 out of 10 Baltimoreans (84%) will be watching the Super Bowl.
 
Jan. 31, 2013 - PRLog -- Based on a WB&A Market Research poll conducted over the past week among 403 residents within the Baltimore area, more than 8 out of 10 Baltimoreans (84%) will be watching the Super Bowl, with more than one-fourth watching the game at a party (29%).   Baltimoreans’ expectations are that the game will go down to the wire, with most expecting a victory for their home team (75%).  Even though most will be partying, more than six in ten (62%) stated that they will be watching every play of the game with interest.  Interestingly, women (56%) are almost as likely as men (68%) to be watching the game so closely.  

Only one-third (33%) of Baltimore residents will be watching the ads with great anticipation.  In fact, one-fourth (25%) could care less about the ads.

This research was fielded in the Baltimore Metropolitan Statistical Area (MSA) from January 23rd to the 29th, and is part of WB&A’s established MarkeTrak® quarterly study. A total of 403 adults were polled (200 via telephone interviews and 203 via an online survey), with a geographic sample representative of the market.

About MarkeTrak

MarkeTrak® is a quarterly public opinion survey conducted by WB&A Market Research.  This Baltimore regional survey, along with a companion Washington,DC  area survey, piggyback general interest questions with those of specific clients who share the cost of the study to obtain answers to critical questions.  No sports teams were represented as clients in this study.  All client data are proprietary and confidential.

About WB&A Market Research

Since 1987, Crofton, MD-based, WB&A Market Research has served diverse clients throughout the research process; from questionnaire design to data collection, through analysis and reporting in order to provide meaningful information to enhance organizational performance.  For more information, see www.WBandA.com.
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Tags:Super Bowl, Ravens, 49ers, Advertising, Baltimore
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Location:Crofton - Maryland - United States
Subject:Surveys
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