The iconic rugby brand, whose current contracts range from international teams such as the Springboks, Scotland and England, has agreed to come on board as the official kit and apparel sponsor of the Golden Lions Rugby Union, with immediate effect.
Golden Lions Rugby Union Chief Executive Officer, Manie Booysen, expressed his gratitude for Canterburys swift assistance.
“Our negotiations with Canterbury were firmed up within one week and we are so grateful for their support,” said Booysen.
“We believe this agreement will not only benefit both parties but will also benefit our supporters who will be able to purchase replica clothing.
“The players and coaches are also very excited about this new agreement and are looking forward to wearing Canterbury apparel.”
Over 100 years ago, three men began making woolen garments in a small town on the South Island of New Zealand. John Lane, Pringle Walker and Alfred Rudkin were English natives who emigrated to Canterbury and named their new company after the local area. This was a brand rooted in the New Zealand soil. Like the Kiwi landscape itself, it was rugged and uncompromising.
Canterbury of New Zealand have made innovative rugby and sports clothing ever since.