Van der Leeuw entered the competition and sent her Facebook profile off to explore the Mother City. Not convinced that she would be the recipient of the fully-inclusive trip (but eager to see Cape Town nevertheless)
The second prize (for a South African) of a week-long hosted Cape Town experience went to Nadia Jeffries. Marianne Bitter, of the Netherlands, won the two air tickets for being the player who got the most friends to play the Facebook game. Bitter was in the Cape five years ago and says she is excited at being able to return.
Comments CEO of Cape Town Tourism, Mariëtte du Toit-Helmbold;
During the four-month long campaign 8,212 people played the Facebook game. Players of the game came from South Africa, the UK, USA, India and Germany - by order of participants.
All players of the Facebook game will now be included on Cape Town Tourism’s visitor database and will be given first opportunity to participate in new campaigns, whilst receiving regular updates about new developments and special deals in Cape Town.
As of June 2012, Facebook was reported to have 955 million active monthly users worldwide. Social media – and Facebook in particular – has a great influence over consumer choices, especially in the travel sector where visuals and friend recommendations are key. It is clear that social media is now of paramount importance for travel authorities and Cape Town Tourism has invested much time in researching and developing their online and social media presence.
Although the competition is closed, social media mavens can still send their Facebook profiles to test-drive a Cape Town holiday by visiting MyCapeTownHoliday.com.