Blackberry 10 & RIM both re-invented on the same day

Jan. 31, 2013 - PRLog -- On the day that the all new “re-designed—re-engineered & re-invented” BlackBerry® 10platform is launched, Canadian manufacturer, Research in Motion (http://www.rim.com/) has also announced thatwith immediate effect it is to trade worldwide under the iconic Blackberry name.

The new platform creates a new and unique mobile computing experience. Available on twonew LTE-enabled smartphones, the BlackBerry® Z10 (all-touch) and BlackBerry® Q10 (touch with physical keyboard) smartphones powered by BlackBerry 10 & according to the manufacturer offers a faster, smarter and smoother experience than any other BlackBerry before it.

Meanwhile, Global, CEO, Thorsten Heins has also pulled off a massive coup by appointing 14-time Grammy® Award winning singer, songwriter and entrepreneur, Alicia Keys, as BlackBerry’snew Global Creative Director. As an official member of the BlackBerry team, Keys will lead anarray of new business initiatives that will drive engagement with BlackBerry and perception ofthe brand. ©CE

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