Portland roofing contractors are in big demand but that's not to say that there is work to go around for all the roofing contractors. Competition is fierce and you have to be on top of your game says one Portland roofing contractor. This Portland roofing contractor goes on to say, "we had to go back to the drawing board in how we were reaching our potential customers, I mean let's face it, what worked five years ago does not work today".
Yellow Pages is my example or any other hard print as far as that goes. The YP pulled great five-ten years ago but today everybody is mobile and social so we did a marketing paradigm shift and have taken an aggressive approach to Social Media Marketing (SMM).
Portland roofing contractors are not just catching on to the power of SMM but being mobile. Our website is not only social friendly but mobile friendly. When someone searches from their smart phone, our website fits their mobile browser and is fully mobile optimized. That's one of our secret weapons...it seems Google gives us extra love for being mobile optimized and we rank higher than your typical roofing contractors.
One roofing contractor in Portland is so convinced about the power of having a strong online social presence that they have designated twenty percent towards their SMM marketing budget. When asked "why twenty percent" they replied, "this is a no brainer, if my customers are social and mobile shouldn't my business be?"
Just how big is mobile?
85% of mobile devices will be web enabled this year .
9 out of 10 smart phone users use their phone on a daily basis. Mobile searches have quadrupled in the last year. 70% of all mobile searches result in action within 1 hour.
61% of smart phone users call a business after searching and a amazing 59% visit the location. 91% of people keep their phone within 3 feet of themselves 24 hours a day.
The ROI is definitely there if you do it correctly, and on top of that we are socially engaging with our clients so we have more of a intimate relationship. "We are having fun doing this social and mobile marketing, there is no looking back now", says the Portland roofing contractor. For further information about a Portland roofing contractor contact: Chad (503)639-7663 http://www.theportlandroofers.com
For Zero Cost Social Media Startup Kit Send Email To: