Ebook Marketing: Get These 2 Things Right or You Won’t Be Selling Very Many

Jan. 30, 2013 - PRLog -- Recently, on my Facebook page, I had a conversation with a fellow ebook writer about self-publishing and ebook marketing. He sent a rather detailed email, part of which went like this:

"I ran into your website when I was reading an ebook from e-junkie . . . . After reading the ebook 3 times, I outlined 8 different ebooks that I know I could write pretty easily, based on my expert knowledge. . . . I wanted to see if you have any advice for me as I'm entering the final stage of completing my content, because I know there is next stage with marketing, website, etc."

One thing this author mentioned is that while he had no problem writing ebooks, he didn’t really care for the marketing side of things, which brings me to the title of this post.

The Easiest Part of Publishing an Ebook

What most self-publishers don’t realize is that writing an ebook is – by far – the easiest part of the process because once it’s done, it’s done. Ebook marketing is where the real work comes in because it’s ongoing.

Ebook Marketing: 2 Things Every New Self-Publisher Needs to Know

Following are two things I tell all new self-publishers to get used to – because if you don’t, you can forget being successful selling ebooks online.

(i) Don’t Investing in Marketing Methods You Can’t Afford to Repeat: You’ll just be wasting your money if you do. Why? Because marketing must be consistent to be effective.

Ebook Marketing: An Example

For example, let’s say you have a $500 budget and you decide to run a pay-per-click campaign. Let’s further say that you luck up and sell a hundred (100) copies. FYI, this is a very generous number; most newbies only sell a handful of copies per month. I know this from first-hand experience.

If your ebook is priced at $3.99, a common price for many ebooks sold on Amazon for Kindle, your earnings would be approximately $2.80 per ebook sold (after Amazon takes their 30% cut). So, you’d earn $280 in ebook sales. This isn’t enough to recoup your initial investment. So now what do you do?

Most likely, you’re going to have to switch ebook marketing strategies to start seeing sales again; in essence start from scratch. And this is why you shouldn’t invest in ebook marketing tactics you can’t afford to repeat, which brings me to my next tip which is to . . .

(ii) Create a Long-Term, Achievable Ebook Marketing Plan: Think a year out, ie, what are you willing to commit to – and can afford -- for the next year.
This is why I love low-cost and no-cost ebook marketing tactics like article marketing. It doesn’t cost you anything but time. And, it brings search engine results for years.

Why I Earn Five Figures Per Year Selling Ebooks Online

Since 2010, I’ve consistently earned five figures per year selling ebooks online. And it’s because I consistently market. I consistently market because I only use ebook marketing tactics I can afford to repeat week in and week out, month in and month out, year in and year out – because this is what it takes.
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About the Author: Yuwanda has written and self-published over 50 ebooks. If you found the info here insightful, get more in the complete package on how to self-publish an ebook (http://inkwelleditorial.com/ebook-publishing-package-get-...). It will help you not only write an ebook in a few days, but learn how to market it and start getting sales within a week – really!