"One of the things I found frustrating when I visited a new town is, first of all, finding a great local small restaurant and then going there and having an excellent meal with excellent service but, with only a handful of other diners in the restaurant while the franchise places had packed parking lots." Mr. Green says that the problem is really two-fold. Budget and Exposure.
Small local restaurants, shops and service businesses do not have the budget to compete with the multi-national corporations and franchises. "Joe's Muffler shop two streets off Main Street will never be able to buy a Superbowl spot", Mr. Green added. "Thankfully, he does not have to and besides, that is not always the recipe for success".
The recipe for success is getting big company services performed at small company prices, he says. There are a lot of ways to accomplish this but most small businesses do not have the staff to tackle the myriad of tasks required to gain local exposure.
The strategy of Local Market Traffic is to meet personally with the business owners and collect the company story. Why they are in business? How got them started? What have they done differently than other businesses like them? A marketing strategy is then built around the company's story.
"I'm not a big city PR firm so, I don't charge like one". Judging by what he has already accomplished for several area local small businesses, Bob just might have the recipe for success.