“In further analyzing the chicken wing category, we see that about 80% of the incremental growth in chicken wings was due to strength seen among boneless chicken wings, which accounted for about 14% of chicken wing sales in 2012,” said Peter Reidhead, VP of Strategy and Insights at GuestMetrics. “Given the average price of boneless chicken wings is $7.99 versus $6.87 for regular chicken wings, this shift in consumer preferences should prove to be a further positive for restaurants selling chicken wings.”
“In our minds, this underscores the importance of restaurant operators having an up-to-date understanding of the fastest growing food items and to adjust their menus accordingly. Additionally, given the strong growth seen in chicken wings in 2012, this could potentially provide a lift to sales for the upcoming Super Bowl Sunday, which is obviously an important event for many restaurants and bars, particularly given the relatively weak note that 2012 ended on for much of the restaurant sector,” said Brian Barrett, President of GuestMetrics. The one watch out will be if the recent double digit surge in prices mutes what is a strong underlying trend in consumer demand.
About GuestMetrics LLC
GuestMetrics, LLC is revolutionizing how the hospitality industry operates. Despite the dawn of the Digital Age having begun more than three decades ago, the hospitality industry essentially functions the same way it did centuries before. GuestMetrics has cracked the code by collecting data from tens of thousands of restaurants and turning billions of raw transactions into intelligible data that is fundamentally transforming the business operations of everyone from the independently-