While there are plenty of perfectly rational reasons to buy a Hyundai, the Super Bowl spots give the automaker a unique opportunity to turn away from traditional automotive advertising paradigms and engage viewers in a fun and memorable way. According to Hyundai Marketing VP Steve Shannon, “The Super Bowl almost requires that you stretch yourself and focus on fun, passion, excitement, and energy. So [the ads] are tailor-made to let us show our other side.”
This year the vehicle getting the most attention in the Hyundai lineup is the 2013 Santa Fe (http://www.familyhyundai.com/
In addition to the two pre-game ads and three mid-game ads, Hyundai has an extensive social media campaign to get drivers involved online after the game. And later this year Hyundai will have an opportunity to reach a different audience as the exclusive automotive sponsor of the 85th annual Academy Awards.
Family Hyundai invites all drivers to come and take the 2013 Santa Fe for a test drive before or after the big game. Their dealership has a full line of sedans, coupes, crossovers, and hybrids from top international and domestic manufacturers. They also have expert service technicians capable of repairing most makes and models. Check their Google+ page (https://plus.google.com/