Shantanu Starick created The Pixel Trade project and started trading photography services for travel in 2011. Starick agrees to photograph any subject, and in return clients provide the necessities for his stay. His trade subjects refer him to other trades in order for his project to continue. The Pixel Trade has taken Starick to the headquarters of notable clients like Tumblr, Vimeo, and chef Sara Jenkin’s critically acclaimed restaurant Porsena.
For Starick the project has helped him realize “what you ‘need’ compared to what you ‘want.’” Furthermore, removing the monetary element “changes the whole work dynamic where everyone involved is relaxed and not concerned with their watches.” For Starick, this makes working with clients “more like working with friends” where traditionally restrictions of budget and production might have hurried a shoot to simply wrap up, or not happen at all.
In December 2012, Brooklyn Industries approached Starick while he was still in New York City before the Christmas holiday. In exchange for Starick’s photography services, Brooklyn Industries put one of their winter coats on his back, offered a lazy day with two of their designers in Williamsburg, a tour of the company’s design studio in DUMBO, and took him in as one of their own with an invitation to the Brooklyn Industries’ holiday party and three course dinner at the founders’ apartment down the street.
The results of Starick’s documentary of the Brooklyn Industries team can be found on their blog, The Brooklyn Industrialist:
The Brooklyn Industries team was so satisfied with the experience of working with Starick and the quality of his photography that he has agreed to a second trade for Brooklyn Industries’ Fall collection campaign photography, due out July 2013. Brooklyn Industries is very excited to be a part of The Pixel Trade’s ongoing project.
ABOUT BROOKLYN INDUSTRIES
Brooklyn Industries is a design company that sells innovative clothes exclusively through its 16 retail stores and online website. Founded by visionary artists Lexy Funk and Vahap Avsar in 1998, Brooklyn Industries’ stores engage the local community in art, clothing, design and style.
Brooklyn Industries was honored as a “Green Power Pioneer” by ConEdison Solutions and Community Energy, Inc. in recognition of its commitment to using Wind Power in its stores and office headquarters. In 2006, Brooklyn Industries was recognized as a top entrepreneur with Crain’s New York Business’ coated “Small Business Award.” The company also ranked in Inc. Magazine’s 500 list, which highlights the nation’s fastest-growing private companies.
Brooklyn Industries continues to grow every year as an innovative and creative vertical retailer, staying true to its Brooklyn roots. The company’s headquarters are located in Dumbo, Brooklyn.
Contact: Julie Thompson
Phone: 718-801-8900 x8606